(Well-off China) "Break the Circle" of Intangible Cultural Heritage in Inner Mongolia: "A Well-off Life" Created by Exclusive Skills
China News Service, Hohhot, June 15th. Title: "Break the Circle" of Intangible Cultural Heritage in Inner Mongolia: "A Well-off Life" Created by Exclusive Skills
China News Agency reporter Zhang Wei
"On the morning of the first day of the holiday, the'Sunflowers' I brought were sold out, and in the afternoon I asked my family to bring a batch." The "Cultural and Natural Heritage Day" in 2021 hit the Dragon Boat Festival "small holiday", Ewenki girl Ai The "Sun Flower" at the main venue of Inner Mongolia that Gima brought to the intangible cultural heritage publicity exhibition was very popular among tourists.
On the 15th, the three-day holidays and activities came to an end at the same time, and tens of thousands of "Sunflowers" of Aijima were successfully sold.
In recent years, with the rapid development of tourism, many ethnic intangible cultural heritage projects that were once "hidden" in mountains, forests, and grasslands have gradually "broken the circle". Exclusive skills have created a "well-off" for local hunters and herders. life".
Across China and Russia, the Ewenki people, a cross-border ethnic group that once lived in the forest, has a beautiful legend of a "sun girl". For generations to commemorate the "sun girl", the Ewenki people used fur and colored stones and other materials. The "sunflower" is made into a pattern that symbolizes the sun's rays, which means peace and good fortune.
"Post-90s" Aijima grew up on the Ewenki grassland in Hulunbuir, Inner Mongolia Autonomous Region.
After graduating from university, she returned to her hometown to learn how to make the Ewenki intangible cultural heritage fur accessories-"Sun Flower" with her mother, and helped her mother run a handicraft workshop with her own ideas.
Aijima takes photos of the "Sunflower" jewelry with her mobile phone every day and sends it to the website or shares it with her friends.
"I also created a lot of derivatives, such as refrigerator magnets, mobile phone holders, mouse pads, car mounts, card issuance...all sold well."
Nowadays, Aijima's "Sunflower" has successfully "broken the circle". Every year there are tens of thousands of orders from all over China, and they will be sold to the United States, the United Kingdom and other countries and regions.
In recent years, Aijima and her mother have also led thousands of local herdsmen women to find jobs, and each person has increased their income by nearly 3,000 yuan (RMB, the same below) each year.
The arrival of the tourist season also makes Yu Yunfei, the "Qiao Niang" on the Horqin grassland in Tongliao, very busy.
She told reporters that the opening of the grassland tourism season means that all kinds of Horqin knots will usher in the peak sales season as landmark cultural and creative products.
Yu Yunfei is the fourth-generation inheritor of Horqin's knotting skills. She is able to independently weave hundreds of knots.
She introduced that knots originally originated from the production and life of farmers and herdsmen, such as horse dragon sleeves, riding whips, tying ropes for fixing yurts, and buttons for Mongolian gowns.
"Now, after beautification and innovation, it has become a variety of decorations."
Yu Yunfei trained hand-knitted talents "walking through the streets and alleys" and led them to get rich together. They mainly produce ethnic rope-knitted crafts and travel goods. The products are in short supply and are sold all over China with an average annual turnover of over 1 million yuan.
In mid-June, the Oroqen Autonomous Banner finally melted, and ushered in the appearance of red and green grass.
When the Oroqen girl Siri is not busy, she will go to the intangible cultural heritage exhibition hall of the scenic spot to show tourists the folk culture of China's last hunting nation with her mother when she is not busy.
With her talent, Srit became the inheritor of the paper-cutting of the Oroqen nationality. She brought to the tourists various auspicious patterns in the daily life of the Oroqen hunters.
"You can mount the big one and hang it in the house, or you can mount the small one and put it in the phone case." Sriite introduced to the tourists coming and going.
Srit’s mother, Qu Yunnian, is nearly ancient, but still organizes hunters to participate in performances, singing the original ecological folk song of Oroqen "I grow on the Xing'an Mountains", dancing the original ecological dance "Bear Fighting Dance", and performing sitcoms. The production and life of the Oroqen people...The crowds watching each performance are three floors inside and three floors outside.
Qu Yun said: "Social and economic development allows us to get out of the mountains, and the'well-off life' of Oroqen hunters is just like now." (End)