Accelerate the construction of a convenient living circle

【People's Livelihood Observation】 

  With the rapid popularization of mobile Internet, big data, cloud computing, Internet of Things, artificial intelligence and other emerging information technologies, residents' demand for facilitation of consumption continues to increase, and the pace of innovation and development of community business circles has accelerated. An important carrier for life needs, to promote high-quality economic development, and to promote the formation of a strong domestic market.

  The construction of a convenient living circle meets the needs of the people for a better life.

With the increase in per capita income, the consumption demand of Chinese residents has been continuously upgraded, and more attention has been paid to the improvement of consumption quality, and the demand for service consumption has grown strongly.

The convenient living circle covers the basic needs of the residents' material and cultural life, and has obvious characteristics of benefiting the people and the people, and it is the basis for realizing the people's good life.

  The construction of a convenient living circle promotes high-quality economic development.

Convenient living circles directly serve community residents and are the "capillaries" linking the economic and social microcirculation.

The construction of a convenient living circle through the supply-side structural reform is conducive to realizing demand guidance, power conversion and efficiency improvement, and better promoting economic transformation and upgrading and high-quality development.

  The construction of a convenient living circle promotes the formation of a strong domestic market.

The convenient living circle is an important carrier for expanding employment, which helps to stimulate the endogenous driving force of residents' consumption and the potential of the super-large-scale market, and form a higher level of dynamic balance of demand-driven supply and supply-creating demand. It is important for accelerating the construction of a modern circulation system and building new services. The development pattern is of great significance.

  In recent years, convenient living circles in various places have developed rapidly, but there are also problems that need to be solved urgently.

One is the uneven development of convenience facilities.

At present, the carrier of the convenient living circle is mainly operated in the form of residential shops on the ground floor and street shops. The commercial area of ​​the old community is limited, the location of the shop is difficult, and the contradiction between supply and demand is prominent.

  The second is the insufficient supply of convenient services.

The development of life service business is not sufficient, and there is a serious shortage of supply in some areas.

In most communities, there are insufficient outlets for popular breakfast, cultural leisure, sports and fitness, maintenance, and key distribution, and the supply of elderly services and housekeeping services is in short supply, and the convenience of life needs to be improved.

  Third, the level of convenience services needs to be improved.

Some enterprises engaged in convenient living services have a low degree of organization, low level of modernization and chaining, extensive management, low overall quality of employees, high mobility, and shortage of high-level and high-quality supplies, which are difficult to meet the needs of consumption upgrades.

  Fourth, the business environment for convenient services needs to be improved.

Convenience service complexes are diverse in business formats. Affected by limited operating space, diversified service demands, and gradual integration of business formats, some services such as childcare and micro-warehousing face difficulties in licensing.

  To speed up the construction of a convenient living circle within a quarter of an hour, first of all, we must unify the understanding of the construction of a convenient living circle.

We must adhere to the people-centered approach, give play to the important role of facilitating the people and benefiting the people, making full use of new technologies to promote business and model innovation, and promoting the scientific layout of commercial outlets in the convenient life circle, so that the development of the business will match the needs of residents.

  Second, we must give full play to the role of the market and the government.

It is necessary to optimize the layout of outlets, implement relevant plans and standards, and promote the introduction of convenient service facilities into the community; give priority to the provision of basic security business formats, and develop quality-improving business formats according to local conditions; support brand chain companies to enter the community, and "big and small" to upgrade mom-and-pop stores, and accelerate The standardization of the vegetable market will guide third-party technical service providers and platform companies to empower physical stores.

  Third, we must promote the implementation of support policies.

All localities must actively implement the requirement that the area of ​​newly-built community commercial and comprehensive service facilities account for no less than 10% of the total building area of ​​the community, encourage the development of new models, new formats and services such as shared office, implement the policy of discounting interest on guaranteed loans for entrepreneurship, and guide banks and insurance institutions to increase Inclusive of financial support, the smart letter box (express box) is included in the construction of community public service facilities, and appropriate subsidies for property insurance, food safety insurance, and occupational liability insurance purchased by merchants in convenient living circles are implemented. Preferential policies on taxes and fees for community family services such as education and housekeeping.

  Finally, it is necessary to form a synergy of work in accordance with local conditions.

All localities should give full play to the leading role of the government and the market, focus on making up for shortcomings, plugging loopholes, strengths and weaknesses, and promote the development of pilot projects for the construction of a quarter of an hour convenient living circle in the city.

Strengthen departmental linkage and supervision and management, optimize the business environment, and jointly promote the healthy development of convenient living circles.

  (Author: Zhang Wei, Deputy Dean of the Institute of International Trade and Economic Cooperation, Ministry of Commerce)