Chinanews client, Beijing, June 12 (Reporter Yuan Xiuyue) The holiday is here, and it's time to watch movies.
During the Dragon Boat Festival holiday, 16 films have been finalized, which is even more crowded than the "5th most crowded stall in history" not long ago.
However, for the past five years, the box office for the Dragon Boat Festival's schedule has been less than 1 billion yuan.
Will these 16 films make the Dragon Boat Festival record a new high?
Or will it further exacerbate the "period volume"?
"Tropical Once Upon a Time" poster
The number of Dragon Boat Festival films hits a record high: Peng Yuyan meets Pete Rabbit
As the first Dragon Boat Festival since the epidemic, the 2021 Dragon Boat Festival has a different performance, such as getting together.
The number of films hit a record high, and the types of films are even more diverse, including suspense, love, animation, sports, etc.
Among them, the most concerned is Peng Yuyan's new film "Tropical Once Upon a Time", which is located in the professional version of the lighthouse within a week of wanting to watch the first place on the list.
The film is produced by Ning Hao and directed by the new director Wen Shipei.
Set in the late 1990s, the film tells the story of a murder case hidden in the dark on a hot summer night. The fate of several people was changed forever by mistake.
Peng Yuyan plays an air-conditioning repairman in the film. It is said that he has lost 32 pounds in advance to approach the role.
Zhang Aijia and Wang Yanhui also played important roles in the film.
The movie "Summer Night Knight" starring Huang Lu is also a mystery film, which unfolds an adventure story from the perspective of an eight-year-old boy. The film won the Asian Future Award at the 32nd Tokyo Film Festival.
"Hello World" poster
In terms of attention, second only to "Tropical Once Upon a Time" is "Hello World" and "When a Man is in Love".
The former is an animated film directed by Tomohiko Ito, a story about saving first love through time and space.
The latter starring Qiu Ze and Tiffany Xu, tells a bumpy love story.
Also with the theme of love is the movie "Secret Love" starring Zhang Xueying. The original novel "Orange Life Huainan·Secret Love" has been remade into a TV series many times.
From the point of view of the box office, the current best performance is the animated film "Bed Rabbit 2: Escape Plan", which has been postponed many times due to the impact of the overseas epidemic.
This time it was released, Guo Qilin was also invited to dub.
The first "Bidder Rabbit" won 168 million box office, I don't know if the second one can surpass it.
"Beyond" poster
The sports film "Beyond" produced and starred by Zheng Kai will also be released. In the film, Zheng Kai gains 40 pounds and plays an award-winning "hundred-meter flying man".
The comedy "Sunshine Sisters Amoy" is directed by Bao Bell and is remake of the same name in South Korea, starring Yin Tao, Zeng Li and Zhang Xinyi.
In addition, there are "Migratory Birds" starring Wang Ji, the re-screening of the classic film "Paradise Cinema", the animated film "Submarine Story: Journey to the Center of the Earth", "Drink Superman", "Crazy Ugly Duckling 2 Reliable Hero", and "Xuan Ye Fox Shadow" "Volcano Hell", "The Wind in the Distance" and so on.
"When a man is in love" poster
Lack of blockbuster movies and
low enthusiasm for the audience
? The Dragon Boat Festival this year is down?
As a "waist schedule" composed of three-day holidays, the Dragon Boat Festival has always maintained a certain degree of competitiveness.
From 2015 to 2019, the total box office of the Dragon Boat Festival was between 600 and 900 million, and the highest was in 2018, reaching 912 million yuan, which is not much different from the 51st gear (1 billion) that year.
However, after counting the Dragon Boat Festival films in previous years, we will find that imported films have almost monopolized the box office champion of the Dragon Boat Festival. In 2019, there is "X-Men: Black Phoenix", in 2017 there is "Pirates of the Caribbean 5", in 2016 there is "Warcraft", 2015 There was "Jurassic World" in 2018, and in 2018, "Jurassic World 2" collected 720 million box office.
"Summer Night Knight" poster
In previous years, the box office of the Dragon Boat Festival was also relatively concentrated, and there were not many movies that could cross the 100 million mark. From 2015 to 2017, there were only two movies in the Dragon Boat Festival each year with a box office of over 100 million yuan, of which only one domestic film.
The box office is relatively scattered in the Dragon Boat Festival in 2019. There are two domestic films with more than 100 million yuan, namely "Chasing the Dragon II" and "The Best of Us".
From this point of view, in the Dragon Boat Festival, the advantages of domestic films are not obvious.
Rongdi Zhang, an industry analyst at the Lighthouse Research Institute, told a reporter from Chinanews.com that the number of screens on the Dragon Boat Festival this year broke the historical record, but there is a lack of imported visual effects blockbusters from previous years. At present, the overall market is relatively cold in the pre-sale stage, as of 14:00 on June 10th. , The cumulative pre-sale box office for the two days from June 11th to 12th was only 18 million.
Zhang Rongdi believes that the lack of a head film drive, the audience's overall enthusiasm for watching movies, plus we have just experienced a "five-first class in history", created 1.6 billion ticket real estate, the follow-up movie watching demand is slightly weak. It is predicted that this year’s Dragon Boat Festival may be the lower box office of the Dragon Boat Festival in recent years.
In addition, the epidemic will also affect the Dragon Boat Festival.
Recently, the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism issued a notice that all types of public cultural tourism venues in Guangzhou's medium- and high-risk areas and within the closed and closed management areas will be closed.
For other enclosed entertainment venues, such as movie theaters, theaters, KTV, Internet service venues, etc., the business will be suspended.
"Sunshine Sisters" poster
Who is the dark horse in the schedule war?
Since last year, the domestic film market has increasingly shown a trend-"a big outbreak during the schedule, quiet outside the schedule".
Then, 16 films gathered for the Dragon Boat Festival holiday. Is this "pianhai tactic" likely to bring more box office revenue?
Or is the competition more intense?
In Zhang Rongdi’s view, in fact, the relationship between the number of movies and the box office is more in line with the "two-eight law" in each period, that is, 80% of the box office is brought by the top 20% of the movies. "The audience's attention is limited. , So the large number of films will not bring more box office revenue to the schedule. It still depends on the quality and performance of the head film."
"Paradise Cinema" poster
He believes that the main reason for the crowded schedule of movies is to want to eat the basic schedule, which will be more suitable for larger schedules, such as the Spring Festival and the summer. Of course, the competition is more intense.
However, for small schedules, such as the Dragon Boat Festival, if there is no leading film, its schedule effect is difficult to fully reflect.
Compared with the 51st gear, the Dragon Boat Festival is mostly small and medium-sized movies, and there are fewer charismatic actors. So, which movie might become a dark horse?
Zhang Rongdi said that at present, there is little difference between the pre-sale and pre-screening popularity of each film. It is also necessary to look at the post-screening word-of-mouth, whether it can form a topical discussion, and then have the opportunity to break the current relatively sluggish situation of the market and run out of the dark horse. .
(Finish)