[Explanation] As the college entrance examination came to an end, the candidates who had been studying for 12 years in the cold window ushered in a moment of relaxation. What vacation plans did they make when they put down the test papers?
What kind of preferential benefits have major businesses prepared for college entrance examination candidates?
Follow the lens of Xiaoxin and experience the consumption wave of the "post-college entrance examination economy".
[Subtitle] The summer plan for college entrance examination candidates is here
[Candidate Street Picking the same period]
Let's go out to play, and then exercise. I want to take a diving certificate or something. I heard that you can get off at three or four thousand.
If you want to go on a graduation trip with your classmates, maybe you will go to Macau or Hainan. Everyone has a budget of about 15 thousand.
If I want to keep my body healthy, I haven't exercised much this year, so I have gained a lot of weight.
If you want to lose 20 or 30 catties, I plan to get a fitness card. Maybe the fitness card is cheaper now for only one or two thousand yuan.
Go to the beauty salon to do skin care items and maintenance, you may lose fat and shape, and practice at home during the holidays.
Going to see is about whitening the skin and going to college with a new image.
[Explanation] Short-distance trips, group trips, graduation trips... Every time the college entrance examination is over, there will be a wave of student outings.
This time it coincided with the Dragon Boat Festival holiday. According to data from a tourism platform, the number of student groups traveling out of the Qingming Festival increased by about 70%, which drove the economic growth of the tourism industry.
[Concurrent] Xu Zhenyan, senior public relations manager of a travel website
With the end of the college entrance examination and the arrival of the Dragon Boat Festival holiday, the demand for student groups to travel has greatly increased. Compared with the Qingming holiday, the demand for travel has increased by about 70%, accounting for 12%. The post-zero candidates value cultural travel more. For travel destinations that focus on museums, cultural monuments, etc., the increase in travel time for candidates will also drive a further growth in the tourism industry.
[Explanation] With the admission ticket to enjoy discounted packages, free private education courses... The end of the college entrance examination also turned the admission ticket into a "discount card". In addition to traveling, there are many candidates who choose to be their own "face" "Value" consumption, from skin care and beauty to fat reduction and body shaping, candidates are looking forward to welcoming college life with a brand-new image. Major businesses have launched various discount packages for college entrance examination candidates.
[Concurrent] Guo Xinlei, manager of a fitness club in Beijing
Those students who have taken the college entrance examination can come to our clubhouse with their own admission ticket to receive a free private lesson worth 480 yuan. After that, we will give this member a gift, and some are private. Teaching vouchers, etc., these can be used directly against cash.
[Explanation] The fitness coach said that the biggest problem for sedentary students preparing for exams is their postural deformation.
He suggested that students who exercise at home during the summer can get their bodies upright through timely exercise and training.
[Concurrent] Guo Xinlei, manager of a gym in Beijing
For students, the daily exercise time is about one to two hours.
The biggest problem facing students now is that they are prone to round shoulders and hunched back. This phenomenon is caused by sitting for a long time. You can find such a wall at home, lean back against the wall, use the back of your head against the wall, and then your feet Move forward by 10 cm to 20 cm, hook up your toes, and let the whole body form a row of wooden boards, hanging between the wall and the ground. In this case, keep this training for 10 to 20 minutes and keep a round shoulder hunchback every day. The phenomenon will be well improved.
[Explanation] In addition, in a plastic surgery hospital in Beijing, the reporter saw that discounts for candidates have been released.
Dean Zhang Hua introduced that every summer, acne removal, skin care, and double eyelid cutting are very popular among students. Many students are accompanied by their parents to the hospital for treatment.
[Concurrent] Zhang Hua, President of a Beijing Medical Beauty Group
The number of appointments for surgery for college entrance examinations this year has increased by 40% compared to last year. Double eyelids are still a popular item, followed by rhinoplasty and face-lifting.
One of the treatments for facial skin may be that there are more acne treatments, and some come over to do some projects such as freckle removal.
Therefore, as long as the college entrance examination candidate holds the admission ticket, we can get a 30% discount, and our photoelectric project can get a 40% discount.
[Explanation] At the same time, the doctor also reminded the students after the college entrance examination to be cautious in performing plastic surgery and to choose a qualified and regular hospital. She also said that the aesthetics of high school graduates will change, so she does not recommend students to be too early Do double eyelid, rhinoplasty and other plastic surgery.
[Concurrent] Zhang Hua, President of a Beijing Medical Beauty Group
Double eyelids are not the first choice when we graduate from high school, because at this time our aesthetics is not particularly complete. For some plastic surgery, I suggest we wait until we graduate from college.
[Explanation] According to statistics, there are 10.78 million candidates for the college entrance examination in 2021. Behind these tens of millions of candidates is a huge consumer group, who may inject huge consumption vitality into the "post college entrance examination economy".
The college entrance examination has officially come to an end, and a group of students are about to enter the gates of higher education institutions. In this rare "holiday", I also hope that the students will make plans and consume rationally while enjoying their minds and bodies.
Reporter Liu Xuanting reports from Beijing
Editor in charge: [Wang Kai]