Numbers, data, facts: Anyone who wants to make meaningful arguments usually cannot do without a solid database.
But what does that mean when everything and everyone is constantly being measured?
Katharina Schüller founded and leads the consulting company STAT-UP in Munich and is a member of the board of the German Statistical Society.
She discusses what makes a good statistic, which mistakes happen often, what everyone should know when confronted with numbers - and how she wants to survive with her small company against the tech companies.