Snollebollekes singer Rob Kemps does not pay much attention to the criticism of the KNVB.

The football association is disturbed by an Orange commercial by Jumbo, which includes the Snollebollekes hit

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, the anthem of the Orange women's football team during the European Championship in 2017.

According to the football association, the advertisements respond too much to the Orange fever in the run-up to the upcoming European Football Championship, including with a cheer cape and therefore the relevant number.

The KNVB's objection is also that Jumbo is not an official partner.

Competitor Albert Heijn is.

De Telegraaf

reported on the front page on Thursday that the KNVB has summoned the supermarket by letter to adjust the commercial or remove it from television.

The union informs that it does not want to comment on the letter.

Kemps writes on Instagram that he can't think of a better advertisement than the front page in question. He then says that he wants to put the whole fuss into perspective: "Shall we all have a great party together!? I thought we had something else on our minds last year, right!?"