Viewers around the world need to get their minds clear.

Entertainment programs, in particular games, are on the rise in the world, with public and broadcasters' enthusiasm for these programs, according to a study published Thursday by Glance, an international subsidiary of Médiamétrie.

This study, which compiles data collected from August 2020 to January 2021 on 87 channels in 11 countries, shows that entertainment represented 35% of programs broadcast in “prime time”, that is to say at times when the we watch TV the most, usually in the evening.

Channels focus on entertainment

In addition, in the studied perimeter, "we observed that 7 out of 10 channels manage to increase their market share thanks to entertainment compared to their usual levels in prime time, with an increase of about 20%", explained to AFP Candice Alessandra, research and client manager at Glance, who piloted this report.

Another observation is that "there are ten brands of programs which represented, over the period and in the countries studied, about 25% of what was seen globally" by the entire audience measured.

"These are well-known brands, which started in their country of origin more than fifteen years ago," such as

The Voice

,

Survivor

(

Koh-lanta

), or

Big Brother

, she explains.

An attraction potentially linked to the pandemic

Another lesson, games are the entertainment category that is developing the most: they represented 18% of the entertainment listed in the study, against 14% in 2019, "a significant increase and that we see in all countries studied, ”she notes.

An attraction that seems in part linked to the Covid-19 pandemic.

"With the Covid, there has been an intergenerational effect, the return to television programs that we watch as a family, and these are rather entertainment, while we generally watch our series each in his corner", observes Candice Alessandra.

Other factors linked to the pandemic, in the health context marked by multiple restrictions on filming, "it was easier to produce games than series," she says.

The icing on the cake is that games are generally less expensive to produce, which may have appealed to some broadcasters faced with a drop in their advertising revenue.

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  • Games

  • The Voice

  • Coronavirus

  • Television

  • program

  • Koh Lanta