"I did not choose positive psychology, it was she who called me, just like the burning bush called Moses."

Martin Seligman

, a renowned American psychologist, discovered that his mission in life - and in business - was to advance the

new science of happiness

, accompanied by its corresponding consumer products.


Edgar Cabanas


Eva Illouz

tell it

in the book


How Science and the Happiness Industry Control Our Lives


The idea that runs through the exi

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