"I did not choose positive psychology, it was she who called me, just like the burning bush called Moses."

Martin Seligman

, a renowned American psychologist, discovered that his mission in life - and in business - was to advance the

new science of happiness

, accompanied by its corresponding consumer products.

Professors

Edgar Cabanas

and

Eva Illouz

tell it

in the book

Happycracia.

How Science and the Happiness Industry Control Our Lives

.

The idea that runs through the exi

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