This song that is coming out right now is 'Butter' by BTS that is melting the hearts of many people these days.
This is BTS' second English song.
As soon as it came out, it caused a sensation and peaked at number one on the Billboard Hot 100.
The first was the English song 'Dynamite', and BTS first conquered the Billboard Hot 100 with this song last year, and the Korean song 'Life Go's On', the follow-up song, also topped the list.
BTS also recently released a new Japanese song 'Film Out' in Japan, which hit the Billboard Hot 100.
This is a record that has entered the charts with songs in three languages one after another.
The foreign language songs of the K-pop group BTS ask us questions.
Where are the boundaries of K-pop?
No, what the hell is K-pop?
Let's take a look at this group called EXP Edition.
It is a K-pop group made up of 4 Americans.
It was born as an American project group name, and in 2017, it debuted in Korea and became a hot topic.
This group is the first K-pop girl group in Europe, based in London.
They won the K-pop dance competition and even debuted as a K-pop group.
Although there are controversies like this that it is difficult to sing in Korean and English, it is not really K-Pop, but American groups and British groups that do K-Pop have also come out.
Take a look at this group.
A group called SB19, which was ranked in the TOP Social Artist category at this year's Billboard Music Awards.
If you look at the intro, it looks like a Korean idol, but if you listen to the song, it is not.
Filipino Kagalog.
The group name SB19 has the answer.
SB is the name of a Korean agency, and 19 is the Philippine country code 63 and Korean country code 82.
It is a group produced by a Korean agency in the Philippines.
Large, large agencies have already climbed into this trend.
JYP debuted Japanese girl group Niju in Japan last year.
Hive and SM, which changed their names from Big Hit, are each planning to produce a global idol group in the United States.
The first generation of K-pop, where Korean agencies exported contents.
And following the second-generation that recruited foreign talent, the localization of the third-generation K-pop began in earnest.
Let's go back to the first question.
What the heck is K-pop?
Born as a unique agency system in Korea called a trainee, and musically a hybrid of several genres, colorful and sophisticated performances symbolized by sword choreography, colorful video content, visuals, fashion, and a strong sense of belonging fan culture.
All of this makes K-POP.
This is a K-pop world map made from the number of K-pop YouTube video views around the world.
The bigger the circle, the more views, but only 11% of the views in Korea.
K-pop has become an ever-expanding global genre, industry, and culture.
It is more meaningful to embrace and enjoy the colorful aspects of K-POP rather than arguing that it is K-POP now.
(Video coverage: Kim Hyun-sang, Park Hyeon-cheol, Haryeong, Editing: Hwang Ji-young, Park Ji-in, CG: Seo Seung-hyun, Kang Kyung-rim, Venue: KOTE)