Chinanews.com, Beijing, May 31 (Reporter Zhang Xi) If you walk into a large shopping mall, go to a trendy store, and see an unprecedented sculpture at the door, how would you react?
Sun Yuanwen, founder and CEO of TOP TOY, has observed many young people. He said that most people will be surprised first, then take pictures with their mobile phones, share them with Moments of Friends or share them with friends, and finally buy figurines or blind boxes.
Exhibition site map provided by the organizer
Nowadays, the trendy play is moving from a niche to the masses, and the concept of the trendy play economy continues to extend.
Data show that the size of China's tide play economy market will reach 29.48 billion yuan in 2020, and it is expected to rise to 38.43 billion yuan in 2021.
The rapidly rising trendy play industry has attracted many entrants. Relevant data shows that there will be more than 250 newly registered enterprises in the trendy play industry in 2020.
From the frequent appearance of ancient cultural and creative circles to the "blind box" of archaeology on the hot search, currently, the trend creation with Chinese elements as the topic has become the mainstream trend, and the development of cultural and creative development around historical and cultural IP is showing a blowout trend.
IiMedia Consulting’s "2021 Guochao Economic Development Report" shows that Guochao’s economy is in a golden period of growth. As its competitiveness improves, Guochao’s brands will gradually establish a competitive advantage globally in the next 5-10 years.
The rise of the national tide and the rise of young people's enthusiasm for the national tide are constantly opening up the imagination space of deep collision between Chinese culture and new trend elements.
Recently, Sun Yuanwen deeply interpreted the potential and prospects of China's local trendy playing track at the 2021 China Trendy Play Summit Forum.
In his view, more and more users are paying for their own happiness and paying for their love.
At the scene, he shared a short story: They are also One Piece. Some consumers started buying a figure for one or two hundred yuan and turned into a statue for five or sixty thousand yuan. This is the growth history and path of a normal user. .
Sun Yuanwen, founder and CEO of TOP TOY
However, what is not directly proportional to the high-speed market development trend is that the trendy play industry is still in its immature and primary development stage.
Sun Yuanwen believes that "national tide" is not a simple patchwork of category + style + national style elements, it should have more profound connotations.
"Not only derive nourishment from traditional culture, but also pay more attention to the current status of Chinese society, presenting a broader, diverse and innovative Chinese culture in terms of graphic design, cultural background, and lifestyle."
According to Sun Yuanwen, TOP TOY has established a professional designer team, signed nearly two hundred independent designers, focused on IP original research and development and cooperation, and will support more original designers in the future.
Relying on a strong original team, TOP TOY will not only cross-border cooperation with cultural and creative IP, but also carry out original design and secondary creation. Combining the characteristics of the city, it will dig deeper into more regional cultural content, and strive to create a phenomenon-level IP. Culture shines.