3D mural with an extension of 200 meters

A new creation in Dubai highlights the visual identity of Jumeirah

• The artwork was installed near Madinat Jumeirah.

  From the source

picture

In implementation of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness’s directives to transform Dubai into an “open museum”, and within the framework of the “Jumeirah” project, “Brand Dubai”, the creative arm of the Dubai Government Media Office, revealed In partnership with Dubai Holding, a new artwork is presented, a huge three-dimensional mural, 200 meters long, installed near Madinat Jumeirah.

The idea of ​​the work created by the international artist, Joanders Vera, is based on expressing the connection of the Jumeirah area with the waters of the Arabian Gulf overlooking it, which has long been an important part of its past and present, and an integral part of the memories of its people, as a long wave of the Jumeirah Sea appears in the work in an innovative way. , reflects the beautiful scenes that Dubai visitors enjoy on the beaches of Jumeirah, which is one of the most prominent tourist attractions in the emirate, with all its activities, facilities, various marine and beach sports and restaurants.

Khalid Al Malik, Managing Director of Dubai Holding Group, said, "The partnership with (Brand Dubai) will enable us to increase the public's interest and participation in artistic and creative projects scattered throughout the emirate, and contribute to community happiness and improve the quality of life in Dubai. The initiative is part of a series The artistic and creative events sponsored by (Dubai Holding) aim to beautify public spaces and enrich the urban aspects of Dubai.”

He added: “We believe in the positive effects of creative arts on the happiness of society, and in order to consolidate its social responsibility, Dubai Holding works (for a better tomorrow) for all, and we are proud to continue to play this role and support creativity that directly contributes to enriching the experience of residents and tourists, and enabling them to enjoy a high quality of life. in the emirate.

For her part, Director of Brand Dubai, Nihal Badri, expressed her pride in the constructive partnership with Dubai Holding, which comes within the framework of a consensus of visions on the importance of creativity and the need to highlight it as an essential feature of Dubai and its unique development story, and how to use it in a manner It sheds light on important aspects of life in Dubai and its ancient heritage, which is embodied in this new creative artwork, which holds the privacy of an important part of the identity of the Jumeirah area, and its beaches close to the hearts of visitors and residents of the emirate, and said: “The new mural is part of our strategy aimed at To highlight the forms of creativity in Dubai, and we are pleased that our partner in presenting it is a leading economic group, which has made creativity a title for all its huge projects, whether within the UAE or in different regions of the world.”

Badri added: "(Brand Dubai) seeks to introduce the creative features distributed throughout the emirate, create more of them, and inform the community about some of the innovations that have arisen and flourished in Dubai, the city of creativity and creators, especially in the Jumeirah area, which is filled, throughout the year, with a group of Creative works, events and artistic activities that confirm the important creative and historical value of this region.”

The new mural is among the many art projects supported by Dubai Holding, as part of its ambitious efforts to empower the creative community in Dubai, and support the strategic vision of “Brand Dubai” for one of the most important creative sectors in the emirate, which is concerned with highlighting the artistic and aesthetic features throughout Dubai, emphasizing On its position as a global city that celebrates creativity and innovators, and provides them with the opportunity to launch and implement their creative ideas.

Khaled Al Malik:

• «We believe in the positive effects of creative arts on the happiness of society».

Nihal Badri:

• «(Brand Dubai) seeks to define the creative features distributed throughout the emirate».

Watch the stages of development

The “Jumeirah Project” is multi-axial and aims to highlight the vital position of the Jumeirah district, which is located in the heart of Dubai, and represents, with its various components, a great historical, cultural and societal value in the emirate, as it is a witness to the various stages of development that Dubai has undergone during the past decades.

• The idea of ​​the work created by the international artist, Joanders Vera, is based on expressing the association of Jumeirah with the waters of the Arabian Gulf overlooking it.

• The mural shows a long wave of the Jumeirah Sea in an innovative way, reflecting the beautiful scenes that Dubai visitors enjoy on the beaches of Jumeirah.

Follow our latest local and sports news and the latest political and economic developments via Google news