China News Service, Jinan, May 28 (Sun Tingting) Based on the protection, inheritance and promotion of the Yellow River culture, Jinan, the capital of Shandong Province, proposes to speed up the planning and introduction of the Yellow River cultural tourism project, enrich the supply of cultural tourism products, improve the level of public services, and promote the high-quality cultural tourism industry development of.
The Yellow River flows in from Dong'e Town in Pingyin County in Jinan and out in Renfeng Town in Jiyang District, passing through 9 districts and counties.
These districts and counties have different resource characteristics and have advantages in the development of cultural tourism.
In an interview with reporters on the 28th, Zhi Liang, director of the Jinan Municipal Bureau of Culture and Tourism, stated that Jinan will promote the development of industrial tourism, health tourism, sports tourism, research tourism and other new business formats around the creative transformation and innovative development of the Yellow River culture. Cultivate and create a group of cultural tourism consumption clusters with strong demonstration and driving effects, and improve the quality of cultural tourism consumption.
Located in the Chengziya Site Museum in Zhangqiu District, Jinan City, Shandong Province, the Yellow River culture is on display.
Photo by Sun Tingting
"To create an internationally influential Yellow River cultural tourism belt is inseparable from the overall shaping and restoration of historical and cultural features." Zhi Liang said that Jinan is planning to implement the International Expo City, the Yellow River Cultural Museum, the Yellow River International Conference Center, Quehua Plaza, A batch of Yellow River cultural tourism projects such as the Yellow River Centennial Railway Bridge Cultural Park will promote the organization of China’s Yellow River Music Festival activities, cultivate creative design, film and television, performing arts, arts and crafts and other formats. At the same time, it will deepen the integration of intangible heritage and tourism and create a number of non- Heritage scenic spots, intangible cultural heritage tourism theme routes, and intangible cultural heritage tourism experience bases.
Zhiliang said that Jinan uses the Yellow River embankment ecological corridor as a link, gives full play to the cultural characteristics of different regions and counties along the Yellow River, adheres to regional linkage, and forms a chain of beads and areas to form a cultural tourism corridor along the Yellow River. The "Sage of Mountains and Waters" Chinese cultural pivot has jointly built the support for the development of Jinan's Yellow River cultural tourism.
On this basis, efforts will be made to build the core area of the Yellow River cultural landmark, as well as the legendary ancient village of the Yellow River, wetland oasis, farming pastoral, dynamic experience, hot spring health and wellness five clusters, to build a "one corridor, one axis, one core and five clusters" spatial layout to promote the layout Rationalization, agglomeration of resources, and coordination of development.
Focusing on the history and culture of the Yellow River in Jinan, social changes, life style, character style and other themes, the local launches a number of masterpieces of art, compiles a series of books telling the story of the Jinan Yellow River culture, and designs cultural and creative products to create a batch of cultures that are branded with the Yellow River and Jinan. Imprinted local cultural brand.
Zhiliang said that the Jinan Municipal Bureau of Culture and Tourism has also strengthened exchanges and cooperation with cities along the Yellow River provinces (regions) to jointly plan, design and improve the Yellow River cultural tourism brand identity system, coordinate the construction of the Yellow River cultural tourism standardization service system, and jointly create a number of Influential cultural activities, sports events, and tourism products, we will discuss and build and govern the Yellow River culture, inherit and promote.
The Mingshui Ancient City project under construction in Zhangqiu District, Jinan City, is a key project under construction for the city’s Yellow River cultural tourism.
Photo by Sun Tingting
It is reported that the Jinan Municipal Party Committee and Municipal Government have proposed to create a development position as a "model area for cultural protection and inheritance in the Yellow River Basin".
Under the overall positioning, the city will take advantage of its profound historical and cultural heritage and high endowment of cultural resources, take the creation of the "Cultural Capital of East Asia" as the guide, build a bridgehead for East Asian cultural exchanges, and strive to build a protection and inheritance system for the Yellow River culture and Chinese civilization. Jinan has become a leading city for the development of cultural tourism on the Yellow River and an important gateway for the exchange and mutual learning of world civilizations.
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