Amazon never stops weaving its web.

The American digital glove has just announced the possible takeover of MGM, famous for its lion roaring in credits, but above all a great provider of content and know-how.

A $ 9 billion transaction and a new upheaval in the distribution of films and series.

DECRYPTION

Legend has it that Jeff Bezos, when he created Amazon in 1994, after testing a few names, opened the dictionary to find an "A" name, historically being at the top of the list.

He would have stopped on Amazon because the river was considered the largest in the world, and that's obviously what he wanted for his company.

27 years later, the bet is successful.

Amazon is now the largest supermarket in the world.

You can find everything there, from books to pharmacy, insurance and now the cinema.

The American giant has indeed announced its desire to buy the MGM studio, famous for its lion roaring in the credits, for an amount of $ 9 billion.

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A catalog to become the world's number one in content

This takeover, the second for Amazon in terms of amount behind the Whole Foods food chain in 2017 ($ 13.7 billion), aims again to secure a world number one place, this time in the distribution of content. It is with this ambition that Amazon Prime video was launched at the end of 2016. The competing sites Netlfix or Disney Plus also offer films, series and television shows. And to stand out from these other platforms, and others, Amazon needed more and more exclusive content and content, hence the takeover of the studio from the lion.

It remains to be seen what this buyout will change for Amazon subscribers and for the world of cinema.

First, thanks to this acquisition, Amazon is suddenly expanding the catalog of its Prime Video platform.

Because the MGM, they are mythical films - 

Gone with the Wind

,

The Wizard of Oz -

, but also the

Stargate

franchises

,

The Hobbit

,

The Pink Panther

and all the James Bonds.

Amazon subscribers will therefore be able to find these films on Prime Video, as well as MGM series such as

Fargo

or

La Servante Ecarlate

.

The helpless competition policemen

But with this takeover, Amazon also offers production know-how, since the studio will soon be celebrating its 100th anniversary. The question is whether the giant will always play the game of the room, and will therefore release its films first on the big screen, before offering them to its subscribers. For the moment, Jeff Bezos' company has been more conciliatory than Netflix on this point, but nothing says that the next James Bond - for example, once

Die Can Wait

which will be released in October -, will not be available directly. - and only - on Prime Video.

So who can stop Amazon's expansion? The American antitrust, the guardians of competition. On Tuesday, for example, the city of Washington filed a complaint against the e-commerce giant it accuses of abusing its dominant position in the commerce sector. The European Union has already taken legal action on the same basis. But that doesn't stop the Amazon steamroller from continuing to move forward.