Macron on YouTube: "We have never gone so far in the transition from politics to entertainment"

Audio 07:55

Emmanuel Macron and youtubers McFly and Carlito, Tuesday, May 18, 2021, at the Elysée.

© Screenshot / Youtube channel McFly and Carlito

By: Jean-Baptiste Marot Follow

9 mins

Two days after announcing the extension of the youth pass, President Emmanuel Macron appeared yesterday in a video with YouTubers McFly and Carlito.

Over 7 million views, the bet on the seduction of youth seems to be successful.

The president, who challenged the stars of the web in February, kept his word by participating in the game of anecdotes competition.

For 36 minutes, he put on the show, even calling Kylian Mbappé.

A communication strategy decried by all members of the opposition.

The analysis of Philippe Moreau-Chevrolet, president of MCBG Conseil, professor of political communication at Sciences-Po.

Publicity

Philippe Moreau Chevrolet

is the author of the comic strip

Le président

(Arènes) 

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France: Emmanuel Macron conquering the youth