Al Quoz .. From just an industrial park to an oasis of creativity in Dubai
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Over the past years, Al Quoz has succeeded in transforming from just an industrial area to the beating heart of the creative scene in Dubai, and has clearly contributed to enriching the emirate's cultural scene with a variety of creativity, as it embraces modern art galleries, the best cafes, film studios, photography and music, among others. , Creating a unique identity of its own, blending the modernity of the city with its heritage.
This ancient region has turned into an oasis of cultures and creativity, and a magnet for tourists and investors alike, thanks to the visions of innovative entrepreneurs who foresaw the future and set for its realization. Not only, but also exceeded it to reflect on the present and future of this region.
The "Courtyard" building in Al Quoz, Dubai designed by the architect Dariush Zandi, which was inaugurated in 1998, is a unique landmark of the region, embodying the splendor of Arab architecture. Dubai, such as the "Courtyard" and "Total Arts", as well as high-end art shops, photographic studios, and artistic design centers.
About these beginnings, owner of Total Arts, Dariush Zandi, said: “When we inaugurated the building in March 1998, our goal was to turn it into an oasis of art and culture, and we fulfilled our dream, and we were able not only to attract workers in this field, but also to inform Dubai residents about this. creativity".
He added, "We established something different from what was present in the industrial zone. Our mission was very clear, which is to move forward with the idea of creating a society in which all aspects of art and creativity can flourish and grow in the neighborhood."
About the secret of the success of the project, Zandi continued: “I think that focusing on my goal, my ambition, and my respect for the members of the creative community who share these aspirations, has led to continuous efforts and hard work to establish and succeed in the neighborhood. The creative direction of the arts and creators, and we spread awareness among the interested and the masses at the same time ».
Zandi pointed out that the continuous growth and prosperity of creative businesses in the region, and the continuous development that the entrepreneurs in the region were keen on, whose work included various areas of creativity, including photography, plastic art, installations, music, theater and others, have now resulted in the decision to develop «region. Al Quoz Creative ».
He expressed his belief that “the next five years will witness rapid growth comparable to the growth witnessed by the region over the past 25 years, and we will see a creative economy that is richer and more integrated than what we have seen in Dubai so far, thanks to the creative region that will elevate the creative industry to more advanced, innovative and prosperous levels. ».
Zandi noted that the creative economy strategy recently launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, will have benefits for everyone.
He stressed that the involvement of government agencies in this project now, will provide an integrated system that fulfills the hopes and aspirations that the members of the creative community have always sought in Al Quoz, pointing out that Expo 2020 will help enhance Al Quoz's position as a creative region, as the area has become a destination for many stakeholders in Expo 2020 To hold workshops, and to use the area's facilities in their preparations for the activities that they will participate in in the exhibition.
He continued, "I think that we will have more visitors and users, before, during, and even after Expo 2020, and I look forward to a successful program for the Al Quoz Creative District, and I hope that we can all contribute to the success of the Expo as well."
It is noteworthy that the Al Quoz region has played an important role in the cultural and social development of the city and its society and has become the engine of the artistic and cultural scene in Dubai since 2000, and a theater that displays and develops on its stage artists and craftsmen their talents and creativity.
Through the development of the Creative Zone in Al Quoz, Dubai Culture seeks to nourish and develop this creative spirit, to become an integrated community for creative entrepreneurs and a platform for them, as their eyes yearn for a brighter and more creative tomorrow.
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