Trend. Luxury joins forces to make Spain one of the world's meccas
Spain: six charming rural hotels for less than 90 euros
Masks and hydroalcoholic gel as
courtesy
amenities
, goodbye to the breakfast buffet,
a la carte lunches
via QR code, safety distance between hammocks in the pool, online check-in,
constant disinfection
of common spaces, limited capacity in the spa. .. Most Spanish hoteliers are experiencing a kind of
déjà vu
when preparing their long-
awaited
summer
season
due to the pandemic. Last summer around this time it was time to adapt. And this, history repeats itself.
Of course, the experience, the
security protocols
and the vaccination process play in favor of the sector, which is optimistic.
"If we all know how to act and what the measures are going to be, we will be able to plan our
sales
and service
strategies
to have a good summer season," says Carlos Calero, CEO of
Vincci Hoteles.
To do this, they have reinforced the "high hygiene standards" with which they worked through the
Vincci Care
seal
in order to guarantee "100% peace of mind for customers."
Breakfast à la carte at Vincci hotels.
NH Hoteles
is moving along the same lines
with
Feel Safe at NH, an
initiative that includes 700 adaptations in 10 areas that will be applied in the group's 364 hotels around the world to
preserve the health
and safety of travelers and employees.
Among the measures, stand out individualized proposals, new digital solutions such as an
instant chat
with the staff to request information or solve a problem, the reinforcement of the air and water purification system or the redesign of the spaces to guarantee the distance.
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All in order to gain the trust of the guest, key in these times.
«We want to send out a positive message.
The
road to recovery
is beginning
, even though it is slower than we would like.
Vaccination sets the pace
and, if everything goes according to plan, people in summer will want to travel ”, says Marina López, head of Marketing and New Technologies at
the Hotusa group
, to which the
Eurostar hotels
belong
.
In this sense, he has promoted the forum Save tourism, whose purpose is to restore the role that the sector had "for the economy and society" before the pandemic.
Hacienda de Abajo, on the island of La Palma.
Regarding how to attract customers, López thinks that it is necessary to innovate and offer personalized, unique and adapted experiences.
«We must
flee from homogeneity and the standard.
Signature brands and
hotels
with personality integrated into their surroundings and local culture will prevail, adding value to the destination ”.
Desire for nature
And if those hotels are
within our borders
, the more tricks they will have to succeed.
Because yes, this summer the national destinations will once again be the favorites of the Spanish.
Not surprisingly, in recent weeks the bookings of flight packages plus hotel have increased by 68%, with our country being the priority place with 60%, while
Europe is gaining ground
with 22% and long-haul services add up to the 16%, according to data from the
Rumbo
portal
.
Room at the NH Collection Sweden in Madrid.
Within Spain, the Balearic and Canary Islands as well as the Costa de la Luz top the list of favorites. They look at this with optimism from
Hacienda de Abajo
, a 32-room boutique hotel on La Palma belonging to the exclusive collection of
Preferred Hotels & Resorts.
«The reactivation is noticeable.
May is better than April, there is a lot of interest.
People want to travel and when they come they feel safe ”, says Javier Navarro, managing director of the hotel.
He continues: "The pandemic has given us the opportunity to get closer to the national tourist and to make the island known as an
exotic
but close
destination
."
Lydia Pérez, Marketing Director of the
CoolRooms
chain
,
with accommodations in
Madrid, Asturias or Seville,
also believes that Spaniards will stay in our country in search of sun, beach and mountains.
"At this time, privileged natural environments, open spaces and in
connection with nature
prevail
."
It seems that international destinations will have to wait: another point on which the experts agree.
According to the criteria of The Trust Project
Know more
tourism
TrendThe rebirth of travel agencies due to the pandemic
From Asturias to Malaga Six charming rural hotels for less than 90 euros
TourismBookings to travel this summer soar by 68% in recent weeks
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