[Explanation] In recent years, visiting museums has become a fashion.
Why did the museum gradually become a "net celebrity check-in place"?
What is the prospect of the museum on the cloud?
How should museum cultural creation develop in the future?
Shan Jixiang, president of the Chinese Society of Cultural Relics and former president of the Palace Museum, recently responded in an exclusive interview with China News Agency "Focus on China".
[Explanation] Shan Jixiang said that people's demand for cultural life is becoming stronger and stronger. People who come to the museum are no longer "visiting here", but to enjoy the museum's culture.
[Concurrent] Shan Jixiang, President of the Chinese Society of Cultural Relics
Nowadays, young people are beginning to pay more and more attention to our excellent Chinese traditional culture, and to the role these cultures can play in their real lives.
Some programs such as "I repaired cultural relics in the Forbidden City" and "National Treasure" also attracted many young people to pay attention to the atmosphere of the museum and the cultural relics collection of the museum.
They are not the ones who have often seen "come here" visits in the past, they are here to enjoy the museum culture, specifically to visit the exhibition, specifically to visit our digital products, or to buy our cultural and creative products. .
[Explanation] In recent years, more and more museums have begun to broadcast live online.
Shan Jixiang said that this "cloud" approach may become the development direction of future museums, but it cannot replace people's immersive experience in museums.
[Concurrent] Shan Jixiang, President of the Chinese Society of Cultural Relics
Of course, it cannot be substituted for people to visit the museum, but it will guide people who may be willing to visit the museum in person when they are leisure, and it will play a role in promoting.
[Explanation] In recent years, cultural and creative products derived from cultural relics from museums around the world have continued to be popular, ranging from "cute" shapes to various practical daily necessities. For the future development of museum cultural and creative products, Shan Jixiang gave Own answer.
[Concurrent] Shan Jixiang, President of the Chinese Society of Cultural Relics
By 2008, the total number of cultural and creative products developed by the Forbidden City had reached 11,900 over the years. Then we realized that we should be on a higher level. In this way, the Forbidden City put forward a slogan to move from quantity growth to quality improvement.
Be sure to observe people’s real lives in detail, including some young people’s cultural needs today, including combining your cultural resources with people’s real needs, so that good cultural and creative products will be produced.
Dong Zeyu Wang Chao reports from Beijing
Editor in charge: [Ji Xiang]