Presentation: The luxury sector joins forces to make Spain one of the world's meccas
Spain: six charming rural hotels for less than 90 euros
National tourism has always been one of the
essential proposals
of the International Tourism Fair (Fitur). And this year, more. The 19 autonomous communities and cities will be present at the fair that starts today in Ifema and will last
until next Sunday
(weekend for the general public). They will do so distributed throughout pavilions 5, 7 and 9. Not so the
165 countries
that attended in the last edition, held in January 2020. The figure, this year, is reduced to 55, to which we must add thirty who will be virtually.
In addition, it is expected that during the weekend around
50,000 people will
attend
, 25,000 every day, slightly less than half that in 2020. What is clear is that Spain will be the undisputed protagonist, aware of the autonomous communities, hotels, municipalities and other members of
the tourism sector
of the need of the national traveler to save the season.
ADVENTURE PLANS IN NATURE
In this way, there will be enough space to get lost in the Soplao caves of
Cantabria
, in the 112 protected areas of
Castilla-La Mancha
, on the hiking routes of
Aragon
, on the most remote Valencian beaches or in the pazos of
Galicia
.
La Rioja
will focus on its wineries, but also on its landscapes, and
Burgos
, on nature and adventure proposals.
Extremadura,
meanwhile, will allow you to enter unique places such as Siberia, follow gastronomic routes or get to know the new Jardín de las Delizias, the first unique accommodation in the community, located in the heart
of the Jerte Valley of Cáceres
.
A young woman enjoys a zip line at the Aragón 'stand'.
BALEARIC ISLANDS, BACK TO PARADISE
The islands of the national territory will be an undoubted object of desire during the
next vacation
. Hence, your weight in Fitur is a priority. The Balearic Islands come with differentiated options, but a common denominator: the need to transmit a security message. Not in vain, its motto is Return to the
Balearic Islands:
safe tourism and
reactivation measures
. In the case of
Ibiza
, it refers not only to controls at airports and hotels, but also calls to enjoy the environmental jewels of the island.
Formentera
follows the same pattern
,
which affects its status as a "paradise", with 32
hiking routes
to be explored on foot or by bike.
Majorca
For its part, it will also advance a "safe and sustainable proposal", as stated by the
Minister
of Tourism, Andreu Serra, based on "strict security measures and capacity control", and will even launch the Mallorca Safe Tourism website at the fair.
Menorca would be
missing
,
which wants to go beyond its white sand beaches and crystal clear waters, also betting on cultural and gastronomic tourism.
CANARY ISLANDS, WHERE THE SUN RISES EVERY DAY
The
promotional campaign
of the Canary Islands presents the archipelago as the ideal place where "the sun rises every day", while at the same time seeking to position itself as
one of the safest destinations in the world
against the coronavirus, as the counselor of Tourism, Industry and Commerce, Yaiza Castilla. They are the tricks with which it plays to attract an audience -especially national this year- that needs
good weather,
unique beaches, nature in its purest form and different gastronomic options. Castilla insists on the
peninsular market
as a priority objective, as it was already in 2020, when
the weight of national tourism
increased
, going from 13% to 25%, with a total of 326,086 national visitors, according to the Canarian Institute of Statistics (Istac).
"The peninsular market is the third most important for our destination and is a
loyal tourist,
since seven out of ten are repeaters and 64.3% have come at least once a year," adds Castilla.
The representation of Madrid from last year.ÁNGEL NAVARRETE
MADRID, BEYOND THE CITY
Year after year, the weight of the
Spanish capital
at the fair is indisputable. This time, it will also be
Fitur's partner destination
and will take advantage of the fair to present its new brand, encompassed in a concept of an international tourist region,
Greater Madrid.
With this name it is intended that international travelers understand what the Community of Madrid means beyond the geographical scope of the city itself. In this sense, it will show a complete road map throughout the region, which includes the three enclaves declared
World Heritage by UNESCO
, such as the University and the historic center of Alcalá de Henares; the Monastery and the Royal Site of
San Lorenzo de El Escorial
and the cultural landscape of Aranjuez.
In turn, the stand in Madrid will focus its attention on the
11 villas in the community,
while presenting a new tourism product,
Destination Weddings,
which indicates the region as a perfect place to celebrate events of all kinds, such as weddings. .
CASTILLA AND LEÓN JACOBEA
The route through the national geography continues at the
Castilla y León stand,
which will have different thematic spaces dedicated to
rural tourism
(with more than 4,000 accommodations and 37,000 places in the nine provinces), natural enclaves,
Royal Inns
, heritage cultural or the
Camino de Santiago.
The latter is divided into 15, since it is the number of pilgrim paths that cross the region. On the occasion of the
Jacobean Year 2021-2022
, Castilla y León will present its related proposals. In addition, it will present the new edition of the exhibition
The Ages of Man
which, under the title of
Lux
, will be held in three Jacobean enclaves: Burgos,
Carrión de los Condes
(Palencia) and
Sahagún
(León).
There will be a gourmet section, with a still life of typical products through the Tierra de Sabor brand and the
Wine Routes
.
By the way, the day of Castilla y León in Fitur will be on Friday 21.
FROM ASTURIAS TO NAVARRA
The return to Spain between pavilions continues in perfect enclaves to enjoy the outdoors such as Asturias or Navarra.
The first attends the fair to consolidate its leadership as a
destination for nature and well-being.
Hence, its 692-square-meter stand is accessed through a gallery that leads into an open plaza that, like a forest, forms an exhibition area.
The provincial community, for its part, is committed to outdoor activities,
the Camino de Santiago
and live culture.
Andalusia cannot miss the annual appointment.ÁNGEL NAVARRETE
ANDALUSIA, THE LARGEST STAND AT THE FAIR
This community aims to convey "
optimism, joy, passion
and freedom", in the words of Juan Marín, vice president of the Board and Minister of Tourism.
It is the objective of his new campaign
Intensamente,
which will be presented in Fitur to the beat of the music of
the Chambao group
.
It will do so in the largest stand of the fair,
5,300 square meters,
which will house 14 areas "full of information, experiences, news and technology," according to Marín himself.
It will be located in
pavilion number 5.
In addition, the region will be sold as a setting for film shoots and television series.
Its managers also intend to attract the traveler of
the LGTBI collective
and the MICE tourism congress.
MURCIA, GASTRONOMIC CAPITAL ... AGAIN
It was chosen the Gastronomic Capital of Spain during 2020, but due to the pandemic,
Murcia
will repeat the title during this 2021. Fitur will be the chosen scenario tomorrow Thursday to present the actions that will be carried out during the next months and that will focus on showing the
tourist force
that
gastronomy
has
,
seen as culture.
The project is led by the city of Murcia, but other municipalities in the region will also participate, placing special emphasis on wine tourism and the three Wine Routes that exist in the territory:
Bullas, Jumilla and Yecla
.
Rosa Melchor, president of the Spanish Association of Wine Cities (
Acevin
), will join the presentation to support the initiative and encourage everyone to
practice wine tourism
, a way of traveling and getting to know our country that has more and more followers.
It will also be time to discover why
Aranda de Duero
will be the European City of Wine 2022, the requirements to participate in the Wine Routes of Spain Wine Tourism Awards or what the new program of
live shows on Instagram
called Wines and experiences in the Wine Routes of Spain.
Gay tourism is also promoted at the fair.
MORE SUSTAINABLE PARADORES
One of the entities that had to be mandatory in the edition of the
reactivation of tourism
is Paradores, which will seek to position itself as a sustainable and nature destination. As an example, your stand has been made fundamentally with reusable materials and designed to offer the maximum guarantees of
anti-covid protection
. The national network of historic accommodations will also present
Nature for the Senses
, a program of experiences to promote
sustainable
and responsible
ecotourism
. The celebration of the 25th anniversary of the
Amigos de Paradores
loyalty program will also start at Fitur.
with a wide range of activities and offers.
Its managers will announce not only their commitment to the environment, but will also launch a special
15%
discount
on all their gift boxes
with up to three years of validity
during the fair
.
They can be purchased online on its website from today and physically at the Paradores stand from Friday the 21st in the afternoon.
PRACTICAL GUIDE
WHERE.
In the fairgrounds of Ifema.
Avenida del Partenón, 5, Madrid.
Telephone: 902 221 515. Metro: Ifema Madrid.
WHEN.
From May 19 to 23.
Professionals (from Wednesday to Friday; access necessary with negative PCR or antigen test) and the general public (Saturday and Sunday).
SCHEDULE
.
From May 19 to 21: from 10 a.m. to 7 p.m.
May 22: from 10:00 a.m. to 8:00 p.m.
May 23: from 10:00 a.m. to 8:00 p.m.
May 24: from 10:00 a.m. to 6:00 p.m.
ENTRY
.
Price for the general public: 10 euros.
Children under 10 years old and people with disabilities: free.
MORE INFO
.
On the web www.ifema.es/fitur
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