As long as you are willing to be close, all the good things about the museum will appear where you can reach.
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Speaking of the "cultural boom," we are used to saying how many people have walked into the museum.
In 2021, what we are more willing to talk about is how many possibilities are there to "own" a museum?
Thanks to the dual factors of love and technology, while we are walking towards the museum with enthusiasm, the museum is also taking the initiative to "run" towards us.
The so-called "ownership" is a two-way process: in 2021, as long as you are willing to be close, all the good things about the museum will appear where you can reach.
As long as you are moved by any trace of traditional culture, as if out of instinct, you will want to run into the world of museums anytime, anywhere.
"One ticket is hard to find" throughout the year. Needless to say, the popularity of the Palace Museum is so high that it is the "top stream" in the museum circle. This year's Lantern Festival, some museums in Beijing will open night venues to provide audiences with opportunities to experience A "wonderful night at the museum".
A wonderful program can easily arouse your desire to go to the museum, such as "National Treasure", "If the National Treasure Can Talk", "New, the Forbidden City" and "coming soon!"
"Dunhuang" and other cultural and cultural programs and variety shows have sent the original "cold" cultural relics to the homes of ordinary people.
We are unwilling to just make "screen meal" and cannot help but pursue "booming" and see the true content of cultural relics.
14 lively, smart, charming and lovely "Tang Dynasty Girls", as if walking out of the lady's picture, they laughed and played, dressed up, played musical instruments, and danced gracefully... At the beginning of this year, Henan Satellite TV's Spring Festival Gala's "Tang Palace Night Banquet" After the show became popular on the Internet, tourists in front of the Henan Museum in the morning were endless, and there was a long queue of more than 200 meters.
Throughout the Spring Festival, Henan Museum's online search popularity increased by more than 500% year-on-year, and it was listed as one of the top ten most popular scenic spots in the country for online local reservations.
2021 is the 100th anniversary of the birth of Chinese archaeology, and news of major archaeological discoveries has become a hot spot on the screen.
After six new sacrificial pits were discovered at the Sanxingdui site in Guanghan City in March this year, the Sanxingdui Museum has attracted much attention, attracting a large number of tourists to see the mysterious face of "Ancient Shu Civilization".
Statistics show that on the first day of the Qingming Festival, the Sanxingdui Museum reached the largest tourist capacity of 15,000, a record high; on the first two days of the May Day holiday, it received 34,574 tourists, an increase of approximately 284.4% over the same period in 2019. .
The atmosphere of the museum space is infinitely attractive, and a large number of high-quality museum cultural and creative peripheral products have also become popular "net celebrities".
As long as it is a cultural and creative peripheral with both traditional and trendy characteristics, the "power of attracting fans" is very amazing.
Henan Museum has launched an "Archaeological Blind Box" called "Lost Treasures". During the Spring Festival, 12,000 were put on online shelves at a time, and they were sold out in less than 5 days.
An "open box post" with pictures and texts on social networks always attracts the enthusiastic onlookers of netizens.
This set of "Archaeological Blind Boxes" has levels such as "Inheritance", "Epic" and "Legend". After you receive the blind box, you will find the "Treasure" wrapped in "earth bumps"; then you have to pick up the blind box as a gift The archaeological drilling tool "Luoyang Shovel", carefully "digging", and finally digging out different levels of "treasures": the seal of the head of the twelve zodiac animal, the tiger symbol of the general, the golden slip of Wu Zetian, the Fang Ding of Du Ling...
The "Blind Box of Bronze Squad Series" produced by the Shaanxi History Museum is based on bronze vessels and patterns from the Shang and Zhou Dynasties, and created unique figures with reference to the images of owl, gluttonous, Xingda, Xinger, and phoenix bird.
At this moment, where is the figure you bought, but it belongs to the surprise of the "archaeologist"!
The intentional planning around the museum is no longer satisfied with only using utensils. Even the drinks and food in the cafe are glowing with a layer of history, as if urging you-"You are welcome! Please take care of the atmosphere of the museum. Put it in your stomach together."
The cover of the drink cup contains a timeless landscape painting that will make you look and look at it, and you can't bear to discard it; the coffee garland outlines the pattern of the treasure of the town hall; the chocolate surface engraves the "sacred beast" in the cultural relics, you It is sprouting first, and then sweetened; each piece of cake is not "anonymous", a poetic name can give them a distinctive temperament.
Before you know it, the beauty of the museum surpasses the sense of sight and hearing. It is very ambitious and wants to control your sense of taste and smell together.
If the offline museum cannot be reached, will we miss the beauty of the cultural museum?
Don't worry, it won't. You can have fun while visiting museums online.
During the severe period of the new crown pneumonia epidemic in 2020, just when everyone regretted that they could not go out, the live broadcast of the "Wandering Museum" suddenly rose, and the beauty that could not be touched in reality was presented on the screen of the mobile phone.
In February last year, the eight major museums across the country collectively opened the "Yunchun Tour" in a live broadcast room on an online platform. In one day, nearly 10 million people poured in, which is equivalent to receiving nearly a year of passenger flow from the Louvre in France.
The Potala Palace was broadcast live for the first time in its history in 1388. In 51 minutes, 920,000 netizens "wandered" around the Potala Palace, watched the scriptures and other collections up close, and climbed to the top of the Red Palace.
The live broadcast of "Wandering Museum" combines various forms of online interaction, professional explanations, and popular science lectures, creating a fun and interesting visiting atmosphere.
During the live broadcast, the audience can vote online which exhibition hall to visit, and watch whatever they want. Some people ridicule that this is the real "freedom"!
Do you know how many new and cool ways to play Dunhuang in the ancient vicissitudes of life in your mobile phone?
The "Travel Dunhuang" mini program was launched on February 20 last year and has received more than 40 million online tourists.
More than 400,000 users have designed their own exclusive Dunhuang silk scarves, 240,000 users have donated to the Dunhuang Grottoes conservation project on the public welfare platform, and 150,000 users performed online Dunhuang animation dramas with voice.
In the future, Mini Programs will also be implemented in the "Digital Buddhist Cave" project.
In the "Light up Mogao Grottoes" activity of the "Travel in Dunhuang" applet, we enjoyed the panoramic view of Mogao Grottoes under the stars and "lighted up" the caves on the cliff with thousands of users.
As the number of users lighting up increases, the brightness of the lights in the screen also increases.
In the middle of the night, users will see the glorious scene of the "Milky Way" and cave lights above the cliffs of Mogao Grottoes, and experience the grand scene of the burning of Mogao Grottoes thousands of years ago.
Technology expands our vision and thinking when visiting museums and understanding cultural relics.
The exhibition does not only happen in front of the shop windows in the museum.
For example, in this year’s exhibition of the Wuyingdian Ceramics Museum in the Palace Museum, each collection has a QR code, and the audience can enter the "Forbidden City Ceramics Museum" applet by scanning it to learn about the detailed introduction of cultural relics and "click on the favorite cultural relics." Like"; The Forbidden City has digitized the 20 collections in the ceramics hall with ultra-high precision. The audience can zoom in, zoom out, and flip on the touch screen of the exhibition hall at will, and feel the desire to "hold the collection in their hands".
On the occasion of the arrival of another "5·18 International Museum Day", we re-examine the "cultural and cultural fever".
One of the basic characteristics of "possession" is nature and ordinary.
"Going to the museum" should become an uncommon choice in our lives, and there is no need to explain the reasons and motives too much.
The construction of museums and the dissemination of cultural and cultural knowledge must also go further with the dual assistance of feelings and technology.
The shorter the distance and time between "heartbeat" and "arrival", the deeper the public will "own" the museum and embrace traditional culture.
Shen Jiequn Source: China Youth Daily