Since some high-profile photos of Harry Styles were published on Twitter, the artist and actor's clothes have become a snack bar.
The photos were taken during the filming of the series My Policeman, which takes place in the 50's and in the photographs we see Styles wearing a pair of very short shirts.
Something that is predicted to be this year's summer fashion for men.
- In Sweden, we guess every year whether you can wear shorts in town or not.
But if you are going to have it now, I prefer that they are very small, says cultural journalist Kristofer Andersson in Morgonstudion.
Celebrity social media inspires
But it is not just Harry Styles who have recently received attention for their choice of clothing.
After the artist Nicki Minaj posted a picture where she wears a pair of pink rubber shoes, the sales figures for rubber slippers soared.
- I do not think it is the intention that they should work stylistically.
You will not succeed in having a well-dressed outfit.
However, you will look funny and it is actually not negative all the time, says Kristofer Andersson.
A new Kardashian-inspired DIY trend has also begun to appear more and more on social media.
It involves turning the top of the bikini upside down.
Hear the cultural journalist Kristofer Andersson talk about these trends in the clip above.