Half-month talk commentator Wang Moling, Yang Youzong, Zhu Hong
Recently, the Shanghai police disclosed the first case of "routine franchise" contract fraud in Shanghai, arresting more than 90 suspects, involving more than 700 million yuan.
The criminal suspects acquired or registered more than 50 milk tea brands such as "Tea Zhilan", used false propaganda to promote franchise services, and waited for opportunities to implement contract fraud.
Subsequently, Ma Yili, the spokesperson of the "Chazhilan" brand, issued a statement of apology through his personal and studio social networking platforms, and apologized to the deceived consumers and franchisees.
Netizens questioned: "The celebrity endorsements have turned over again. Is an apology really enough?"
In recent years, celebrity endorsements have repeatedly overturned, and they have become more and more intense.
A list of celebrity endorsements has been compiled by netizens, ranging from health products related to food safety, to kitchen and bathroom appliances suspected of false propaganda, to training schools that have been fined for enrolling students in violation of regulations, and until recently, the funds involved in the case exceeded 100 million yuan and the victims were numerous. Thunder on the platform and company fraud incidents.
The celebrities endorsed a variety of ways and "stepped on thunder" everywhere, but after the incident, the celebrities dealt with the same way-"apology + termination", "I urge, not responsible", "introspect now, and be more rigorous in the future"...
Is an apology useful?
The answer speaks for itself.
Some celebrities have just crossed an endorsement storm, and they are another platform for rollover products.
In a comment on a celebrity social networking platform account, many netizens pointed out that the various oral liquids, capsules, blood pressure meters and other products endorsed by them all involve illegal and irregular issues. Although the celebrity is "ridden everywhere", the celebrity can still be searched on the Internet. The latest endorsement news.
Collecting money while stepping on thunder, endorsing the negative impact of problematic products on consumers and society is as simple as dusting off clothes from celebrities, and you can use money to endorse them when you turn your head.
Why is it getting worse?
The temptation is too high and the price is too low!
Although the celebrities always emphasize the need to be more cautious and rigorous after the endorsement product has an accident, in reality, there are obvious pitfalls. It is not uncommon for a celebrity to roll over in the past and comers to follow up afterwards.
P2P platforms endorsed by many celebrities have exploded, causing heavy losses to many participants.
Stars should have been more cautious about endorsements of such financial products, but since then, many financial products of star platforms have been suspected of illegal fund-raising, ignoring risks and misleading investments.
Not to mention false propaganda of high-incidence health products, middle-aged and elderly health products. Although many celebrities know that this is a "dense minefield," groups of spokespersons have gone forward to help unscrupulous businesses harvest waves of "leeks."
Rush to the front when endorsements, hide at the end after the accident.
Because the current laws and regulations still have difficulties in defining whether spokespersons should be jointly and severally liable, and many celebrities no longer call themselves "spokespersons", but rather ambiguous identities such as "chief experience officer" and "star recommendation officer". "Secret endorsements" all make it difficult to clarify the responsibilities of celebrities in the process of endorsements, and celebrities are also happy to "fish in troubled waters": as long as "money is in place", take risks as well. Anyway, the ultimate responsibility is not my responsibility!
How can celebrity endorsements become "accomplices" of fraud?
The celebrities should not be given the opportunity to "spin the ball" and exploit legal loopholes.
For celebrities who do not care about their feathers and seek benefits at the cost of bad social influence, the society cannot bear it again and again. It should explore and introduce measures to hold them jointly and severally responsible and let them "cool"!