News from this newspaper (Reporter Yang Zhaokui) Recently, in order to expand the effect of publicity, attract new ads, and attract traffic, some businesses will let users forward links or pictures, collect friends’ likes, invite friends to "bargain", etc., to sell or give away at low prices. product.

However, a reporter from "Workers Daily" recently discovered that such activities launched by some businesses have hidden tricks.

When consumers participate as required and meet the requirements of the event to redeem prizes or withdraw cash, the operators refuse to redeem the prizes or change the rules without authorization.

  At the end of last year, Ms. Zhu, a consumer from Ningbo, Zhejiang, saw the WeChat event news of a fruit store in Moments: The store promised to share the WeChat advertisement in accordance with the requirements of the event and let friends like it. If you get 50 likes before 24 o'clock on the same day, you can. Enjoy the discount of buying 1 catty of jackfruit and get 1 catty free.

  Ms. Zhu thought it was a good deal, so she collected likes in the circle of friends according to the store’s activity requirements.

As of 24 o'clock that day, Ms. Zhu had collected 68 "likes" and saved screenshots.

The next day, when Ms. Zhu went to the fruit shop to buy jackfruit, the clerk told her that the “likes” were collected the day before and could not be used as the basis for the day’s discount. However, the merchant did not give a time limit for collecting likes in the event announcement Be explained.

After that, after mediation by the Hengxi Consumer Insurance Branch of the Consumers' Committee of Yinzhou District, Ningbo City, the merchants were willing to honor their promises and provided timely supplementary explanations on the content of the event on WeChat.

  Coincidentally.

In February of this year, Mr. Li, a consumer in Rizhao City, Shandong Province, saw a picture circulating in the WeChat Moments. The picture showed that a certain real estate was carrying out a gift-gathering activity. The activity time was from February 3rd to 17th.

After reposting the picture and obtaining a corresponding number of likes, Mr. Li went to the sales office to pick up the gifts on February 8. Unexpectedly, the staff was arrogant and refused to distribute the gifts.

After Mr. Li complained to the Consumers Association of Donggang District, Rizhao City, the organizer of the event reissued the relevant gifts.

  Not only offline businesses "play this set", online businesses also have similar situations.

When consumer Ms. Wang bought a group purchase package for a milk tea shop on a takeaway platform in January this year, she found that the group purchase page displayed "Shared with friends can get back 6.9 yuan, two friends can get it with one tap", and the payment page displayed "Help Cash back 6.9 yuan".

  However, after Ms. Wang paid the payment, she saw that the specific rule was "rebate part of the price", and did not specify how much money was returned.

After sharing it with two friends, Ms. Wang found that it only returned 0.75 yuan, and then shared it with seven or eight friends, and found that it could only return more than 2 yuan.

Ms. Wang believed that the merchant was suspected of false propaganda and deceived consumers.

  The reporter noticed that similar marketing activities also exist in shopping, catering, ticketing, education and training and other fields, such as check-in cash back, friends help free bills, "invite 1 person, directly withdraw 100 yuan", etc., but in fact consumers It is difficult to get free bills or cash withdrawals.

  In this regard, Chen Jian, director of the complaints department of the China Consumers Association, said that the "collecting praise and courtesy" and "sharing cashback" activities launched by the operators are aimed at using consumers to help them in marketing, attracting new brands, and attracting traffic.

If the operator refuses to fulfill the promise or tampered with the rules, it will only cause negative effects and lose trust.

It is hoped that relevant government departments will strengthen research on countermeasures, stop and investigate and punish bad marketing behaviors in a timely manner, and maintain the order of market competition.