Chinanews.com client, Beijing, May 9th (Reporter Shangguanyun) "Woman, have you got my permission?" "Don't fight me, you don't have this skill"... If you are familiar with this type of sentence, then There is a high probability that, intentionally or unintentionally, you have ever seen a similar "president's letter" segment.

　　President Gao Leng, cool, handsome and rich, easy to fall in love with the kind Cinderella... all the elements make the president's article look like a beautiful literary world for young female readers.

　　However, now it seems to be breaking through the age limit, harvesting a lot of time and energy from the fragmented middle-aged and elderly people.

Take a recent hot question: Does your mother like to read Ba total novels?

The routine of "President's Letter"

　　In online novels, the presidential essay is a more typical female essay, which is a variation of the earlier "Mary Su" literature.

On a certain website, a keyword search with "dominant president" can find many novels of this type.

Image source: webpage screenshot

　　Around 2000, with the prosperity of a number of online literary platforms, the presidential post or the master's post became popular. The categories may include rebirth, sadomasochism, etc. It can be simply understood as the modern version of the poor girl and the overbearing president falling in love. story.

　　The structure of the story is basically born out of some romantic novels in the 1980s, but the character setting and plot are closely aligned with reality, and are constantly improved. The heroine is Cinderella, but it is not so soft that there is no ego.

　　A more common routine is that in terms of content, the plot of the story seems familiar: the heroine is born in a relatively poor, or born in a rich family but not taken seriously, the family is prepared to sacrifice the heroine in order to achieve a certain purpose.

　　But in the process of "sacrifice", the heroine made a mistake and met a protagonist of a wealthy "overbearing president".

The two have a certain intersection in life or work, and then he will fall in love with the heroine incorrigibly and sacrifice everything for her.

　　After that, the male protagonist will use his various forces to help the heroine get justice or achieve a counterattack in life. There may be various dog-blood bridges in the middle, similar to "Is it, not satisfied?" The dialogue is sour and second. , The last two spent a full moon.

Reading to pass the time

　　In ordinary people’s impression, the readers are usually young women because of the combination of business, family, interpersonal struggles that are close to spy warfare, and various romantic and romantic bridges, but it is hard to imagine that middle-aged and elderly people will also indulge in it.

Image source: Weibo screenshot

　　Aunt Wang is in her fifties this year. She liked to read Mary Suwen earlier. At first she read serialized novels in periodicals and magazines. With the advent of the Internet age, she is used to reading novels online. The genre has not changed much. Most of them are "big heroines" or " Domineering president fell in love with me" routine.

　　The content can be variable, and how much content you can watch every day depends on whether you are busy or not. "The time to wait for family members to eat after cooking in the morning, and a little time after dinner in the evening, I read more before going to bed." She said .

　　"But reading this kind of novels has indeed become a must-have for daily activities, but the time spent is slightly different, ranging from one to two hours." She once reviewed why she loves to read Mary Suwen and the CEO. Concluded:

　　"Bored, kill the time, this is the main reason."

Satisfaction with reading expectations

　　Aunt Wang may not be the only one who likes to read articles on her mobile phone.

　　The 18th National Reading Survey report shows that among the groups who have been exposed to digital reading methods, people aged 50 and above accounted for 23.2%, an increase of 2.8 percentage points from 20.4% in 2019.

Image source: Photo courtesy of China Press and Publication Research Institute

　　In the impression of Dong Jiangbo, a senior web editor, many born in the 50s and 60s prefer to read books and subscribe to newspapers and magazines.

The popular mystery and suspense novels, officialdom novels, family and marriage and other comprehensive articles popular in their youth are often very refreshing.

　　With the rise of the Internet, the range of readers for traditional publications is no longer the same as that of the year.

In response to the current life and context, online literature is closer and timely, meeting people's reading expectations.

　　The impact of changes in the reading medium is also reflected in the reading of the elderly.

He once analyzed the circle of friends of the elderly around him, and the articles he often shared mainly included three categories: health preservation and domineering presidential posts.

　　In online literature, novels that simply talk about the workplace and family struggles are not that attractive to middle-aged and elderly readers.

The president's text, which integrates many elements such as family, company, love, revenge, is more in line with the reading habits of middle-aged and elderly people, and is easily popular.

　　In his work, Dong Jiangbo often finds that editors always meet older readers to consult about how to recharge to read novels. The content they read is basically fast-paced, high-sensitivity, and domineering presidential articles with relatively integrated plot elements.

Middle-aged and elderly people, addicted to the CEO's text

　　It is not uncommon for middle-aged and elderly readers to prefer presidential posts.

Many netizens have mentioned their own experiences. For example, they saw some gray-haired middle-aged and elderly people on the subway reading novels holding their mobile phones, and found that the novel was called "My Wife of the President of Iceberg"...

Image source: Screenshot of a reading APP page

　　There are also netizens who set up a novel anti-addiction system for middle-aged and elderly presidents half-ridiculously: God knows how my mother is reading novels at any time while she says her eyes can't see clearly.

　　Middle-aged and elderly people love to read the president's text, which may be related to the harvest of fragmented time by Internet companies.

An article mentioned that a new user of a reading APP can choose age and gender when registering. If you choose a woman over 50 years old, almost all the posts recommended on the homepage are from the president.

　　In addition, the web platform will place video short dramas or advertisements to attract users to watch, and finally lead back to the APP.

Some reading apps have a category of "prestigious president": "The hero is set as a novel of a powerful and domineering president with a prominent family background."

　　Dong Jiangbo believes that the president's writing can be welcomed by middle-aged and elderly readers, and it has even become a daily punch-in entertainment and recreational activity, which has a certain relationship with the lack of rich spiritual life of middle-aged and elderly people.

　　Their stories are fast-paced and do not require much in-depth thinking. Mobile terminals such as mobile phones provide convenient reading conditions. Therefore, reading the president's paper has become an entertainment activity to pass the time.

This is similar to the reason for the popularity of short videos.

　　Recently, Aunt Wang has consciously controlled the time she spent reading the CEO's post, "After all, it is just a pastime to like to read the CEO's post, and it needs moderation." (End)