In that continuous duality in which
Lo de Évole and Salvados live
in the Sunday programming of La Sexta, Jordi Évole has given
Fernando González
,
Gonzo
,
the alternative in just one week
.
But the name of the Catalan and the name of the program he created 13 years ago remain inextricably linked.
"It would be silly if he thought that one day people were going to forget him," acknowledges the Galician.
But now the visible face of Salvados is hers and this Sunday (9:25 p.m.) will be the one that will be seen in front of the president of the Community of Madrid,
Isabel Díaz Ayuso
, once the
popular
candidate
has swept the 4-M elections .
The intention: "to explain Hurricane Ayuso".
After being part of your campaign, have you understood the nuances of the Ayuso phenomenon? Yes, I have understood something else, but there were things that were already seen in
Ayuso
. When she was a candidate for the first time, all the media echoed her occurrences, on the fourth day a colleague from another media told me that in the party they were scared and they could air it because they did not trust her. At that moment, I said, `` Host is the one that comes to us. '' That movement in politics, you know how it usually ends It is a story that has been repeated a thousand times, especially with women who are branded as half stupid and it always ends in resounding success. Here the pandemic allowed us to see its political strategy, which evolved each month as if three had passed. Seeing that, the success in these elections is not so surprising, everything he needed to win he made it round.Has reducing your figure to mockery with the issue of canes and bars has been key? The mockery and the media explains it quite well. So this
Saved
He does not intend to understand only Isabel Díaz Ayuso but the entire hurricane and there you have to dedicate time to his team, how he has satisfied that attention and how citizens have interpreted his figure. Those are the three pillars on which we try to explain Ayuso: the political figure, the communication strategy and the perception of the people. Even today, after 4-M, there are people who are still defenders who devastate only the bars. that reductionism has been their success, they themselves have reduced everything: their ballot was all white with the word freedom and their photo. That has worked for him because the political and social moment was favorable to him. If these elections were held in May last year, it would have been a brutal hit because people were looking for health security and information to protect themselves from the virus.Now people just want to forget what we have been through, to regain their previous life. You can't travel, you can't go to a soccer field or a concert, you can't get together. What do you have left? Go down to the neighborhood bar and have a few beers. Is that concise message optimal in today's politics and society? Political marketing has adapted very well to the paradigm shift in the media and Ayuso is a sample. Now you do not read a double in a newspaper, but Twitter you eat it and with phrases that fit in a tweet, with false data and without talking in depth about the management they have managed to double results. In what situation would someone who is not able to approve Budgets and a law in two years just by opening the bars,To say that the Government wants to close Madrid and that it is better to live here than in the rest of Spain, has it swept the elections? We have to do this analysis as a society: what are we looking for in a political leader? Is the case of the networks another example of what they call politics of entertainment? Of course, Ayuso is a
rock star
, the campaign prepares you like a movie actor who is going to release a movie around the world. Before people approached politicians to ask for highways, improvements or management, in Ayuso's campaign I have seen hundreds of people approach her to congratulate her or ask her for a photo. The only critical image are two ladies at the door of October 12, people approach to take the photo as you would approach Tom Cruise in the world presentation of
Mission Impossible.
Remembering the
Saved
with Pablo Iglesias and Albert Rivera, they have only six years have passed and none are in politics anymore. Is the world going too fast? Returning to the parallelism with the
rock stars
, is dying young, they burn very fast.
The leaderships previously lasted at least a decade with Felipe González, José María Aznar or Mariano Rajoy.
Now they have to be saying something all the time and that burns a lot.
Six years ago it seemed that the new era was coming that was going to last a lot with Rivera and Iglesias and it is over.
Gonzo and Ayuso, during the interview in SalvadosAtresmedia
In fact, his second program is about Ciudadanos and their risk of disappearance Soon we will talk about Ciudadanos and UPyD, in our program it is not only to understand what happened with Albert Rivera and with Ciudadanos but what happened in Spanish politics since the appearance of Podemos and Ciudadanos and how they managed to get to the top with people who have been there. Is Jordi Évole's shadow still elongated in Salvados? Of course, it would be foolish if I thought that one day people would forget Jordi Évole. That is not a shadow, it is a very bright light, I talk to him every week, I ask him for help and he is always willing to push, Évole has been criticized a lot for not bringing a single woman to his show this season Many people who criticized Jordi, when we announced Ayuso, they criticized us for taking her because they wanted women,but not that one. Come on, man, let's not fuck around. Sometimes the criticisms are absurd, you have to know how to do a current affairs program. I am fortunate that this week has a woman's name, but the one that comes next is a program in which eight men and two women appear because the only Citizen who wanted to speak was Villacís. I keep that those who criticized that Jordi did not wear women, now they tell you that they are not going to see Ayuso because we whitewash fascism. Seeing his promotional spot, is polarization more a political and media phenomenon than a social one? Anyone's environment there are very angry people, but it is not something generalized. That helps make political and journalistic speeches, but people don't just buy that. Even so the noise is very dangerous,I am left with the detail of last season when Abascal focuses on the Hortaleza juvenile center and a few weeks later someone throws an explosive against the center. The problem is that the media enter into that dynamic, I reject it and it leads me to stop consuming certain things when trying to generate hatred.Perhaps we still think that the networks are the real world Our function as media is to reflect real life, but we continue in the dissonance of networks. I am convinced that little by little we will return to the essence of human relationships, which is not finding a person and insulting them, as happens on Twitter, they are two sides of the same coin. Is there what is called Madrid centralism? we are still going through the hours of programming, but it has always been that way.Spain is a state of autonomies where Madrid is a kind of black hole in the concentration of infrastructures, large companies, capitals and the media. Ayuso is right there in what he says that we all have a friend or someone close in Madrid and, when something happens here, you attend because it affects someone you know. You who started there, can you imagine a fall who falls today?
Caiga
que
Caiga
would remain in force to portray current ridiculous things that you cannot do from another journalistic genre.
The Intermediate
continues to cover that on a daily basis, but
CQC
would see more things by being on the street all day.
Satire is always necessary because this society needs to laugh and this political class, an acid critic. You have been very critical after the deaths of David Beriain and Roberto Fraile.
Are the war correspondents forgotten? I will not be the one to speak for the war correspondents, but they are not forgotten, they are mistreated, the conditions of these people are an insult.
We remember them when they die.
According to the criteria of The Trust Project
Know more
Jordi Évole
Isabel Diaz Ayuso
DocumentaryThe 30 years of Andreu Buenafuente in El Terrat: "When I came to Madrid, in Catalonia they told me that he was going to kill me"
MiraIñaki López apologizes to Díaz Ayuso for this lapse
Elections in MadridA man with mental problems sent the envelope with the bloody razor to Reyes Maroto, according to the Police
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