Mengniu Zhenguo Li apologizes for "Youth with You 3"

  On May 7, the sponsor of iQiyi's "Youth Have You 3"-Mengniu True Fruit Drink officially issued a statement of apology.

The statement stated that it supports and actively cooperates with the rectification measures of iQiyi and the program team, and resolutely opposes all forms of food waste.

  "True Fruit Tablet" stated in the statement that as a sponsor of "Youth with You 3", it attaches great importance to it and actively negotiated with the program group many times.

"True Fruit Tablet" fully supports and actively cooperates with iQiyi and the program team's rectification measures to ensure proper handling.

Regarding the act of wasting milk drinks, I am extremely distressed and resolutely oppose all forms of food waste.

For the resulting negative social impact, "Zhenguoli" deeply apologizes, and will deeply reflect, actively rectify and reform, and earnestly perform social responsibilities to avoid such incidents from happening again.

  Recently, the "milk shot investment" incident has aroused concern.

It is reported that the sponsor of "Youth with You 3" is Mengniu Zhenguo Li, and you can get a QR code in the bottle by purchasing "Zhen Guo Li", which can be used to vote for your favorite actors.

Among the related product series, the "True Fruit Granules" Flower and Fruit Light Milk Series has 10 bottles per box, priced at 69.9 yuan per box, with 20 booster values ​​per box; the "True Fruit Granules" high-end colorful fruit granules series have 12 packs per box, sold The price is 54 yuan/box, with 10 booster values ​​per box.

  According to data, the top 9 players in "Youth Have You 3" currently have a boost value of more than 56 million. As a result, fans spend more than 200 million yuan on the list of their favorite idols.

There is a video showing that the "milk" with a QR code on the bottle cap that was just put on the shelves was sold out by fans in seconds.

In order to get a large number of voting QR codes, some fans do not hesitate to pour out the milk, causing waste.

  This behavior aroused criticism from Xinhua News Agency, CCTV, People's Daily, etc., "Did you consider the risk of causing a large amount of waste when planning this investment method? Have you ever thought about the social responsibility that you should bear? There is labor before this. What kind of bad influence and guidance will such programs and marketing methods have on young people during the holiday of the Youth Day after the festival?” Wen Jing/Reporter Wen Jing

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  IQIYI closes all channels for "Youth Has You"

  News from our newspaper (Reporter Wen Jing) In the middle of the night on May 6, iQiyi officials apologized for the impact of the "Milk Pouring Video", saying that the program continued to stop recording and at the same time closed all channels for "Youth Have You 3".

Iqiyi said that after hearing everyone's criticisms, it felt very guilty and deeply apologetic for the impact of the "pouring milk video".

At the same time, iQiyi reiterated that it firmly opposes all forms of food waste.

  "We have and are continuing to do deep introspection: As a variety show, we must first ensure that the value orientation is correct, so as to be worthy of everyone’s love. In the process of program production and broadcasting, we have neglected the value orientation and social responsibility. The reasonable rules that the program should have are ignored, and the serious negative effects that may be caused by program defects are ignored. We bear full responsibility for this.” iQiyi said in a statement.

  The rectification measures for the program of "Youth Have You 3" are as follows: The recording and live broadcast were originally scheduled to be stopped on the night of the group on May 8, and the program team continued to carefully study and adjust the program rules.

From now on, close all support channels for "Youth with You 3".

For users who have purchased the "Activity Pack Products" from the merchant but have not used it, the platform and the merchant jointly negotiate to ensure a proper solution. The relevant rules will be announced on the official Weibo of "Youth Have You 3".

  On the evening of the 4th, the Beijing Municipal Radio and Television Bureau issued a document stating that the Beijing Municipal Radio and Television Bureau attached great importance to the issues related to the third season of the online variety show "Youth with You" reported by the masses and immediately interviewed iQiyi in charge People, the platform is required to strictly implement the relevant management regulations of the radio and television administrative department, earnestly perform the main responsibility of the network audio-visual platform, improve the program management system, and carefully check and rectify existing problems.

In accordance with relevant regulations on the management of online audiovisual programs, the Beijing Municipal Bureau of Radio and Television is now ordering iQiyi to suspend the catalog system for the third season of "Youth Have You".