China News Service, Beijing, May 7 (Reporter Gao Kai) 270,000 bottles of milk that have been dumped have recently caused a surge of public opinion here, "fans", "waste", "stop recording", "apology"...a series of "keywords" As a result, it was on the hot search list.

　　On April 29, the Anti-Food Waste Law of the People’s Republic of China was formally implemented. On the same day, an eye-popping video began to circulate rapidly on the Internet—the well-packaged bottled milk beverage was taken apart, poured into a ditch, and the camera was shaken. Turn, there are more "milk walls" waiting to be overthrown horribly.

　　The direct cause of this absurd scene was first pushed to the forefront of public opinion-the so-called fan "shooting".

　　"Voting" refers to "playing the list" + "voting". In some reality shows, the players with the highest votes can "make their debut."

If fans want to “play” for their favorite players, they have to buy a branded drink co-branded with the show and get the QR code on the inside of the bottle cap. Therefore, some fans buy crazy for “play”, so it was born. In the video, the absurd scene of hiring someone to directly open the drink "pouring milk and leaving the lid".

　　Xuan Cengqi’s online public opinion is surging and heading in all directions. He believes that the “fan circle culture” itself is deformed and has many problems in response to fans’ star chasing, and urgently needs to be organized and guided; in response to the unreasonable setting of program rules, he believes that the starting point of the program itself is fundamentally problematic. , Purchase to vote, which in itself has deviated from the original intention of the "draft"; for sponsors, the initial participation reveals "great fortune", because according to the linkage logic of the rules, it is almost inevitable to cause "waste"...

　　On May 4th, the Beijing Municipal Radio and Television Bureau ordered the involved iQiyi to suspend the recording of the third season follow-up program of "Youth With You". The finals of this program originally scheduled to be held on the 8th were empty.

　　That evening, the program team of the third season of "Youth with You" responded overnight, sincerely accepted and resolutely obeyed.

　　In the middle of the night on May 6, another party involved in the "Milk Pouring Incident", iQiyi, once again spoke out against the recent turmoil of the third season of "Youth Have You", and released the latest rectification measures after a public apology.

　　On May 7, as the sponsor of "Youth with You 3", Mengniu "True Fruit Tablet" issued a statement of apology via Weibo, saying that it fully supports and actively cooperates with iQiyi and the program team's rectification measures, and it is for those who waste milk drinks. The behavior is extremely distressing and resolutely opposes all forms of food waste.

　　However, a series of statements and apologies did not calm the public opinion frenzy. “Can sponsors not think that it will cause waste when they print QR codes on bottle caps?” “Relying on fans to spend money irrationally, is it better than talent or money? Can such a selection be able to select high-quality idols?" Some netizens further proposed, "Most of the people participating in the'investment' are young people. How will they view the world and life if this continues?"

　　It is not difficult to clarify that the reason for this absurd "pouring milk" incident is not accidental. Certain morbid cultures in the fan circle focus on the platform of traffic commercial value, and companies that do various marketing around the word "profit". The combined effect of the three eventually led to the "milk pouring incident."

　　Among them, the problems of the fan circle culture are serious, but the latter two use them even more severely condemned by the public opinion.

It is straightforward to say that, as a well-known platform and company, the parties involved have almost completely lost public opinion sensitivity, let alone a sense of social responsibility, on the road to profit-seeking.

　　The "pouring milk" was to some extent caused by commercial omnipotence, and this ridiculous act revealed more than one problem.

　　On the one hand, some experts pointed out that the anti-food waste law has officially come into effect, and the behavior of buying milk without drinking or dumping it is illegal.

It is recommended that the competent authorities strengthen supervision and adopt effective law enforcement measures to steadily and severely crack down on all kinds of wasteful food in the name of star chasing.

　　On the other hand, in recent years, irrational star-chasing and malformed support have caused continuous doubts, and the "milk pouring incident" has actually further explained from a certain level, the major platforms and entertainment product manufacturers' There is considerable responsibility for pathological development, and this extension, in addition to apologizing, major platform and entertainment product manufacturers should also use this as a warning, and spend more time on guiding fans to chase stars rationally.

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