At the microphone of Europe 1, Hervé Gattegno editor-in-chief of "Paris Match" and "Journal du Dimanche", unveils the new newsletters created by these two weeklies for the upcoming election year.
On the JDD side, the "Political supplement" newsletter can be found every Thursday in subscribers' mailboxes.
And the editorial staff of "Paris Match" should produce its own newsletter on the subject within "two months".
INTERVIEW
In election year, special device.
Le
Journal du Dimanche
and
Paris Match
, two media belonging to the Lagardère group - like Europe 1 -, rely on newsletters to best decipher the turmoil in French political life that is looming.
Hervé Gattegno, editorial director of the two weeklies, returns to the microphone of Europe 1 on the new
JDD
product
, called "The Political Supplement", launched a week ago, and announces "in two months" a new political newsletter produced by the
Paris Match
editorial staff
.
>>
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“
Paris Match
will soon produce its own political newsletter,” he says.
"We are also going to launch a product which will be very different from the
JDD
but which will also have its function and its importance."
If the launch date and the day of publication are not yet confirmed, the editorial director evokes "the weekend" for a first publication "within two months".
"Newsletter and deepening"
As for the
Journal du Dimanche
, the new editorial newsletter is already available: the "Political supplement" is sent every Thursday at 6:45 am to subscribers' mailboxes. "It is an initiative that we decided to take because it seemed to us that the moment had come and that we know, by all the studies and echoes, that our readers are passionate about politics and that our newspaper has a form of pre-eminence on this news ”, decrypts Hervé Gattegno.
"This political supplement is a newsletter and political deepening," he continues.
"It is aimed at people who are interested in politics, even passionate about it. People who already know things but who, with us, will go a little further in the analysis, in the behind-the-scenes exploration of political news. . "
Wide angle, shadow portrait ...
Readers thus find six sections every week, including a cheat sheet on a general political issue or the soap opera of the week. To go further in decoding, the "Wide angle" section calls on two outside think tanks: the Institut Montaigne and the Jean-Jaurès Foundation. "Each of them has alternately agreed to provide us with decoding and deepening on the major structuring subjects of the political debate", explains Hervé Gattegno. This week, it is the cost of mental health that is discussed.
And for those who are more keen on politics, a portrait of a "shadow adviser" is offered every week.
"We try to take secondary characters. Short portraits but which give meaning to the political news. These people are very influential people, but even readers who are interested in politics, more often than not. do not know them ", underlines the journalist.
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Far from the "indiscretions" or "sketches" of political life, the
JDD
wants to bet on "keys of analysis", favoring a simple and effective writing, according to the editorial director. "All of this is the hallmark of
JDD
and that, at present on the market, does not exist", adds Hervé Gattegno.
Participatory project of the
Journal du Dimanche
, this political newsletter becomes the sixth produced by the teams of the Sunday weekly. "It is a strategic weapon for us, to allow us to be present on the news during the week, since we only appear on Sundays", specifies the editorial director. "The
JDD
is almost a daily newspaper today thanks to the audience of our website and thanks to all our newsletters which punctuate the week of the news."