Intersidereal launch.
Coldplay's new track,
Higher Power
, was broadcast after a video interview between Chris Martin's group and French astronaut Thomas Pesquet on the night of Thursday to Friday.
From the International Space Station, Thomas Pesquet spoke with the four members of the star formation, in a relaxed atmosphere.
“You're more of a rockstar than us, it feels like talking with Bono, there,” joked Chris Martin when the Frenchman, installed in the dome of the station, put on dark glasses to protect his eyes from radiation.
"It's an allegory"
The members of Coldplay, among other things, asked Thomas Pesquet if he had seen extraterrestrial life forms - "not yet, I look, you never know", smiled the astronaut -, a perfect transition to talk about the new song.
“We imagine extraterrestrial worlds and it's a way for us to talk about life on earth, it's an allegory;
we try to find the astronaut in each of us, the one capable of doing extraordinary things, ”explained Chris Martin about the genesis of
Higher Power
.
Thomas Pesquet broadcast the first
Thomas Pesquet then released the first notes of the single with his tablet.
The track
Higher Power
was then uploaded globally to platforms, with a clip on the group's YouTube channel.
Coldplay is used to original communications around his albums or single.
In 2019,
Everyday life
was announced with a clever press campaign.
In France, it was with a black and white insert in a major evening daily, "For sale: double album
Everyday life
by Coldpay", drowned in the middle of other real advertisements for canapes or bottles of wine.
And in the UK, the album's titles were revealed in local newspapers in the towns where the band members are from, Exeter, Southampton (England), Fife (Scotland) and Flintshire (Wales).
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