[Explanation] The five-day long holiday makes 2021 usher in the most crowded 51st gear in history.

According to data from the Beacon Professional Edition, in 2021, more than a dozen films will be released in the 51st box, with a total box office of 1.67 billion yuan, setting a new box office record for the 51st box office of Chinese film history.

  [Concurrent] Mu Chen, Dean of Alibaba Pictures Lighthouse Research Institute

  In 2021, the total box office of the May 1st gear was 1.67 billion, an increase of 9.4% compared with the May 1st gear of 2019, creating a box office record for the May 1st gear.

However, it should be noted that this year’s schedule is a 5-day long holiday, and the average daily box office of the market reached 330 million, which is basically the same as the average daily box office of the May Day in 2018, but compared to the average daily box office of the May 1st in 2019 The score of 380 million is down.

  [Explanation] The reporter found that love, suspense, action, and animation are the main types of May 1st in 2021, and the box office gaps of many films are not big, and there is no "popularity".

In this regard, industry insiders analyzed that this is related to the relatively large number of films released and the relatively balanced arrangement of films.

  [Concurrent] Mu Chen, Dean of Alibaba Pictures Lighthouse Research Institute

  The first is that the number of films released is relatively large.

The number of films released on April 30 and May 1 reached 11, and the crowded schedules resulted in a relatively balanced schedule. No film on May 1st accounted for more than 25% of the film schedule.

Secondly, "Your Wedding", which was absolutely the leader in the publicity stage, was not as popular as expected, which instinctively had the opportunity to become a box office hit "Your Wedding", but was instead "Above the Cliff" on the third day of the schedule. The counterattack lost the box office crown, and the single-day box office in the following days also saw a significant decline.

  [Explanation] "Above the Cliff", which was released on file, is a spy war film with a strong theme. It tells the story of the CCP's agents and the enemy fighting wits and courage in Harbin, performing secret operations, and finally won 51 Runner-up at the box office.

Mu Chen believes that the success of "Above the Cliff" indicates that high-level thematic films will have a place in the Chinese film market in 2021.

  [Concurrent] Mu Chen, Dean of Alibaba Pictures Lighthouse Research Institute

  "Above the Cliff" has a relatively high reputation, with an audience rating of 9.1 points, which is also ranked second among all the films released in 2021.

The hot words in the audience's comments are also concentrated on the compact plot, the actors are online, nervous and exciting, etc., which shows that the audience recognizes the typology of the film, the performance of the actors and the storyline are very recognized, and it also shows the main theme of good reputation. Films will definitely have a place in the film market this year (2021).

  [Explanation] 2021 is the 100th anniversary of the founding of the Communist Party of China. It is expected that a number of thematic films will be released in the summer and National Day files.

How to improve the diversification of content supply and attract audiences to the theater is still a problem that the film industry needs to think about.

  [Concurrent] Mu Chen, Dean of Alibaba Pictures Lighthouse Research Institute

  As long as the production level and quality of the film is maintained, I believe that the main theme film will have the possibility of breaking the market and the box office.

For the next six months or more, the Chinese film market should pay more attention to the blossoming of a hundred flowers. Under the premise of ensuring the supply of multiple themes and types, combining the characteristics of the schedule, highlighting the different selling points in the film's publicity stage, as much as possible Drive more incremental audiences into the arena.

Of course, the word-of-mouth of the film is a basis for the box office to guarantee the eternal change.

  Reporting from Beijing by reporter Lang Jiahui

Editor in charge: [Wang Kai]