China News Service, Hangzhou, May 5 (Reporter Li Dian) In front of the "national internet celebrity" the Forbidden City, the blind box of Henan Museum captured young people with a mini Luoyang shovel. Later, Sanxingdui Rap became a social platform. Brainwashing Divine Comedy".

In recent years, museums with their own magical powers have continuously released huge tourism dividends by virtue of their out-of-circle traffic pool.

　　However, in China, there are nearly 6000 museums connecting the past, present and future.

Compared with the top IPs that are out of the circle, how can most of the remaining ones break the dimensional wall and expand their influence?

"National Tide Style" performance in Tianyi Pavilion Photo courtesy of Wang Yijing

　　“Many museums blindly learn from and imitate large-scale exhibition halls, but lose their most valuable features.” Lu Jiansong, director of the Department of Cultural Relics and Museology of Fudan University, believes that the key to this dilemma lies in the fact that each museum should accurately define the mission of the museum. , "The mission is the reason and purpose of the museum's existence. It determines the museum's collection, research, and display themes and content, so that it can form individuality and characteristics."

　　Take the regional history and culture museum as an example. In its view, only by profoundly reflecting the human-land relationship of the land under its feet and the survival wisdom of the people on this land since ancient times, that is, production and life, cultural creation, etc., can a museum truly become a museum. The destination that people aspire to.

　　For example, the Sun Yat-sen memorial hall in various places, the Sun Yat-sen's former residence memorial hall in Guangdong emphasizes the birth and growth environment of Sun Yat-sen, Shanghai focuses on telling the story of Sun Yat-sen and the Revolution of 1911, and Nanjing focuses on showing Sun Yat-sen and the Republic of China... "The most attractive part of tourism is the difference, the museum As a base for cultural and tourism integration, we should pursue this kind of difference." Lu Jiansong said.

　　In addition, although the museum's exhibition tells the story of the past, the significance lies in the inspiration for current life.

For example, the Su Buqing Museum in Wenzhou, Zhejiang, mainly tells the story of the famous Chinese mathematician Su Buqing's personal struggle and patriotism.

The museum carries out inspirational education for young people and encourages them to establish the ambition of "knowledge changes destiny" and the noble family and country feelings.

　　“Museums cannot be high above the top, but must truly enter the people, become the cultural living room of the city, and become a cultural place around people.” Talking about the development of contemporary museums, Dai Bin, the dean of the China Tourism Research Institute, said frankly that the museum should be promoted. The door opens, and the cultural heritage is brought to life in a language that the people understand and in a way of interest.

　　After experiencing the new crown pneumonia epidemic, many museums that have moved towards the cloud have successfully made their way out of the circle, which is a stone of other mountains that can be used for reference.

　　In 2020, Ningbo Tianyi Pavilion, the oldest surviving private library in Asia, launched an online exhibition "Public as a Bottom Pillar", covering over 20 million online audiences. Another online column of "Tianyi Talking" tried to communicate through the cloud. Cloud Exhibition expands the circle of friends at home and abroad.

　　When the Tianyi Pavilion Museum and the British second largest library, and the Bodleian Library in Oxford University "link wheat", Christian Müller (Mu Zhengde), an associate professor of history at the University of Nottingham Ningbo, a visiting scholar at the University of Oxford, concluded that there are two places Although the places where the books are collected are far away from each other, they are very different from the form to the internal storage, but they are the same as the spiritual core that preserves the essence of culture for all mankind.

　　After Yunyou Tianyi Pavilion was deeply attracted by it, this year's May 1st holiday, the "post-90s" Hangzhou guy Li Jun came here to "check in". "Before I came, I thought there would be many tourists, but I didn't expect it to be so popular. , The tickets were sold out early in the morning."

　　“The museum is a window to display culture. We hope that the world will see the unique charm of this place.” Zheng Weiwei, deputy secretary of the Tianyi Pavilion Museum, expects that with more and more exchanges from different fields and different regions, this The museum, which has traveled through more than 400 years of wind and rain, will sail out to sea with Chinese stories from ancient times to modern times.

　　“There have been cases in the world that have turned the museum into a mobile classroom for research and study trips, a place for young people’s extracurricular activities, and a cultural space for young people to gather.” Dai Bin suggested that the museum should strengthen international exchanges, use cultural relics, and tell stories about cultural relics. Make more efforts to promote professional exchanges.

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