China News Service, Wenzhou, April 29th (trainee reporter Pan Qinwen) How to find gold and silver mountains in the green waters and green mountains, explore development opportunities, create homesickness, dreams, hopes, and hopes for the future. Future village?

On April 29th, as one of the 2021 Wenzhou International Fashion Culture Industry Expo series events, the 2021 Cross-Strait (Wenzhou) Cultural Tourism Integration and Beautiful Rural Development Exchange Conference was held in Wenzhou, Zhejiang Province, with the theme of "Watching Homesickness Joining Hometown Creation", from the Strait The cultural and tourism industry "big coffee" on both sides of the strait has exchanges and dialogues on cultural and tourism integration, cultural creativity, smart life, and the future of the countryside.

　　At the meeting, Luo Jizhi, chairman of the Cross-Strait Tourism and Food Exchange Association and head of Xiamen Jingyu Digital Cultural and Creative Company, gave a speech titled "Creating Destination Scenes and Strengthening Rural Brands", sharing the "small and beautiful" scene of Taiwan as a rural belt in mainland China. Here comes the "big and new" upgrade.

　　"Rural revitalization must find highlights that can impress people in order to leave memories in people's minds, thereby promoting consumption and promoting the development of the rural tourism industry." Luo Jizhi pointed out that rural tourism is more than beautiful scenery, and a sense of participation and substitution is very important. To allow consumers to stay in the countryside, it is necessary to build local scenes based on local characteristics, cultural food, IP, symbols, and characteristic business formats, and use diversified activities to enrich the tourist experience.

　　In the high-end dialogue session, the guests at the meeting spoke freely around the future countryside.

　　"The countryside in the future is a good life." said Yang Qilan, executive director of Dongguan Haoheyuan Cultural and Creative Group.

She has been engaged in the cultural and creative industry for more than 20 years, focusing on the research of global museum art exhibition space and cultural and creative product derivative economic design and market operation system planning. In her opinion, rural tourism should also focus on cultural and creative product design.

　　Yang Qilan said: "If you can't provide cultural and creative products for people to buy, it will not be enough to leave a deeper memory for tourists, and there will be a lack of material carriers to promote the countryside. In a sense, the tourism services are not thoughtful enough."

　　Zhang Mingcan, the founder of Dongtou Jiuqi Sea Taoyuanli, became acquainted with Wenzhou Dongtou because of tourism, and opened a homestay in Dongtou. He believes that the future of the countryside will not be without the green mountains and rivers, and the inheritance of folk customs and culture.

"In the past, many people left the countryside to work hard in the cities; now, some of the rural aborigines who have left their homes are willing to go home to see, or even go home to find jobs and start businesses." He said that the aborigines willing to return to their hometowns will promote the development of rural areas. it is good.

　　It is reported that since the construction of the Wenzhou Rural Revitalization Demonstration Zone in 2018, beautiful villages have been connected and connected in Wenzhou, realizing the transformation of the countryside from “one beauty” to “one piece of beauty” and then to “holistic beauty. It has become a good place for citizens to travel for leisure and has become a well-known "net celebrity check-in point".

　　In 2021, Wenzhou City will initiate 24 pilot projects for future villages, and plans to create about 100 future villages in the city by 2025, so that future villages will truly become a happy home for the villagers and a paradise in the city.

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