Writing scripts, acting and speculating, creating contradictions and selling miserable goods

  Secrets of emotional live broadcast routines

  ● In the field of emotional live broadcast, there are many phenomena of finding actors, writing scripts, and acting, and even a special industrial chain has been formed. Actors with anchors, actors, directors, and emotional anchors are called masters.

  ● With the increasing accuracy of audience portraits, many emotional anchors set traps in their live broadcasts to conduct false propaganda and emotional coercion, to lure middle-aged and elderly groups who lack the ability to judge on the Internet and trust the anchors to buy fakes in the live broadcast, and even cheat them directly property

  ● If the emotional anchor carries the goods in the live broadcast, it becomes a commercial advertising activity, and the act of carrying the goods is subject to the advertising law and other relevant laws.

  □ Our reporter Han Dandong

  □ Wang Qi, an intern of our newspaper

  "The wife raised her children alone, but she was left out in the cold at home" "Husband died 6 years ago, and met again on the way to work" "Husband cheated, wife had an affair"... On the short video platform, there is such a group of netizens to help netizens solve their emotions. The emotional anchors of problems or family disputes, various absurd emotional stories will eventually come to a perfect ending under their mediation, and the middle-aged and elderly fans watching the live broadcast will also be satisfied and clap their hands for joy.

  However, the so-called "emotional mediation" may be just a cover and bargaining chip for the anchors to attract money.

According to a survey conducted by a reporter from the Rule of Law Daily, many emotional anchors earn profits through live broadcasts of goods. Many of them sell "three noes" products and fake goods, or even directly defraud them.

Moreover, it is understood that most of the bizarre stories in emotional live broadcasts are performed according to scripts, and a complete industry chain from screenwriters, actors to actor training services has been generated behind the scenes.

  Live broadcast mediation of family disputes

  Fans are mostly middle-aged and elderly people

  The rise of the live broadcast industry has caused many anchors. In addition to cargo anchors and entertainment anchors, there is also an emotional anchor. In their live broadcast rooms, you can always hear some weird emotional stories.

From mother-in-law and daughter-in-law relationship to spouse derailment, from elderly support disputes to girls being abused by stepmothers, they can handle many unclear and indispensable housework in life.

  There is such a case: the mother-in-law called and said that the ex-daughter-in-law would not come back to see the granddaughter; the son said that the ex-wife was lazy at home and did not work, and the relationship between the mother-in-law and the daughter-in-law was not good. look after baby.

  After receiving the request for help, the anchor began to call her mother-in-law, who realized her mistake and was willing to apologize to the former daughter-in-law.

The anchor called his son, and the son changed his words and said that his ex-wife was very good to him, and that his mother's behavior was a bit too much, and he persuaded his mother to apologize to his ex-wife.

The ex-wife also changed her old attitude and accepted her mother-in-law's apology.

Finally, the anchor tried to persuade his ex-wife and his son to remarry, the reason is to give the child a happy family.

A barrage appeared in the live broadcast room: "Go home."

  Such family trivial and emotional disputes are most likely to attract the attention of middle-aged and elderly groups. The tortuous storyline and happy ending of the story can meet the psychological needs of middle-aged and elderly groups.

  "My mother's favorite anchor, she said she was a straightforward female man, but she said that she was a village woman. His language was very vulgar, and he would curse if he didn't agree with him, yelling at his voice, and standing on a high moral point. Criticize, or threaten in other ways." Beijing citizen Xu Bing (pseudonym) vomited.

  In fact, for emotional problems between husband and wife, the so-called mediation of emotional anchors usually uses some gentle and considerate words to let the woman vent her emotions and obtain the man’s privacy from the woman, and then anger the man with provocative or even insulting tone and words, and even He scolded his head and covered his face, and the cursing made the man lose his temper.

However, they often scold the wrong person because of one-sided words.

As a result, after listening to what the woman said, she began to scold the man; after hearing what the man said, she continued to scold the woman.

If you make a mistake, use "the other party didn't tell me about it, I don't know" as a prevarication.

In addition, there are anchors who directly pretend to be staff of state agencies to inquire about each other, and act as "enforcers" in the live broadcast room.

  Some netizens questioned the practice of such emotional anchors: "If he is really enthusiastic and likes to resolve emotional disputes, he can be a professional emotional counselor or lawyer instead of an anchor. I would rather demolish ten temples instead of destroying them. A marriage. The anchors are good, and go up to add fire to people and stir up emotions. Will what people say and make decisions when they are out of control be sensible?"

  Make up stories to attract traffic

  The storyline is absurd and bizarre

  In June 2020, in order to increase the effect of the program, Wang Mou, a man from Daqing City, Heilongjiang Province, fabricated the plot of the woman being physically assaulted in the Kuaishou live broadcast. At the same time, he fabricated the plot that the woman spent more than 400,000 yuan to buy a car for the man (actually The woman only paid the down payment, and the rest was repaid by the man with a loan).

In the subsequent telephone connection, the verbal conflict was deliberately created.

  After the program was broadcast, netizens were strongly disgusted and angry, and a large number of netizens successively reported to the Kuaishou platform and the Internet police.

After Wang's account was blocked by the platform, he changed another nickname to continue the live broadcast.

On June 23, 2020, the Daqing police stopped Wang’s live broadcast according to law and summoned Wang to go to the public security agency for investigation.

  As the scale of emotional anchors in the live broadcast platform continues to expand, the stories in the live broadcast room become more and more outrageous.

For example, a young girl marries a fool and is bullied by her stepmother and her mother-in-law; a vicious mother marries her daughter to a 46-year-old uncle regardless of the paralyzed husband; her son died a year and her daughter-in-law suddenly became pregnant.

Some of the stories are still "serial dramas," in which the anchor asks for a salary for the girl, helps her get rid of the marriage, and then helps her find her biological mother.

  Some anchors changed from simple voice linking to live video tracking to solve the problem.

  In a live broadcast, a woman was desperate for life and wanted to jump into the river to die.

But sharp-eyed netizens found that in a moment of despair, the woman did not forget to wear a mask and hat, and was fully armed, as if she knew someone was going to take a photo.

Some netizens found that the same story was staged in several live broadcast rooms, and the emotional anchors of the entire network were broadcasting live to solve it.

  In fact, most of these stories have complete scripts behind them.

The reporter of "Rules of Law Daily" learned that in the field of emotional live broadcast, there are not many phenomena of finding actors, writing scripts, and acting, and even a special industry chain has been formed. There are anchors, actors, directors, and actors who are connected with the emotional anchors. Called Maishou.

  In an article titled "Mai Shou Cultivation Manual", a reporter from the Rule of Law Daily learned that wheat hands can be divided into single wheat and multiple wheat. It means that multiple people connect to the microphone, and 2 or more people can communicate with the anchor.

The Duomai team needs to find a partner who suits them from their side or the Internet, which can be temporary or long-term cooperation.

The necessary qualities of a wheat hand include: knowing the live broadcast rules and avoiding violations; on-site adaptability; ability to express language and quickly understand the meaning of the other party; ability to innovate and perform; and professionalism.

The most popular plots include cheating, like cousin or cousin, country plot, misery, domestic violence, etc.

  These actors have brought huge traffic to the live broadcast room.

Among the emotional anchors, there are more than tens of millions of fans, and tens of thousands of others. If you click on an anchor with 2 million fans, the number of live broadcasts can reach more than 200,000.

  Hidden Carrying Routines in Live Broadcast

  Acting and selling miserably to induce orders

  With the increasing accuracy of audience portraits, many emotional anchors set up traps in the live broadcast to conduct false propaganda and emotional coercion, to lure middle-aged and elderly groups who lack the ability of network judgment and trust the anchor to buy fake goods in the live broadcast, and even directly defraud their property .

  Under the emotional influence of the anchor, some middle-aged and elderly people who have never shopped on e-commerce platforms have also begun to place orders in the emotional live broadcast room.

Some netizens accidentally saw a certain anchor who was raising money for a child with leukemia when he was using Douyin. Out of sympathy, he placed an order for 35 items including wool quilts, which cost nearly 10,000 yuan.

When I received the goods, I found that the filler in the wool quilt was not wool at all, and it gave off a bad smell.

  On March 18 this year, the "Publicity of Penalties for "Selling Tragedy, Acting and Hype" Violations" issued by the Douyin Security Center revealed that emotional anchors will take a variety of methods to bring goods.

Some anchors fabricated stories about conflicts between mother-in-law and daughter-in-law, cheating, bankruptcy, and seeking mothers among minors in the live broadcast room, interpreting exaggerated plots such as mediating family conflicts, emotional disputes, and private changes, in order to win the sympathy of users and induce them to buy live broadcast rooms. Goods sold within.

For example, "Let us extend a helping hand to reunite the mother and daughter who have been separated for 20 years. Every time you buy a bracelet, you are doing your part for their reunion."

  In addition, the anchors staged plots such as team conflicts and debt disputes in the live broadcast room, adding price cuts to exaggerate the price advantage of commodities, often yelling, quarreling, throwing things and even physical conflicts and other extreme performances.

For example, "I can't pay my child's tuition anymore. I helped him collect debts today. The owner of the factory who owes the debt has been blocked in the warehouse. The original price of the ring of 3,999 yuan is now reduced to 99 yuan, first, first served!"

  The above announcement shows that the Douyin platform has processed a total of 446 illegal live broadcast rooms and blocked 33 illegal accounts, including 10 anchors with more than one million fans.