"China Animation Industry Innovation and Integration High-quality Development Seminar" held


　　Experts discuss how Chinese animation can resonate in the world

　　In recent years, the pace of Chinese animation going global has been accelerating, and its voice on the world stage has gradually become louder.

Excellent works such as "Nezha's Devil Boy Comes into the World", "The Cute Chicken Squad", and "The Battle of Luo Xiaohei" have been popular overseas, indicating that Chinese animation is not only a form of entertainment, but also a window to show Chinese culture to the world. .

　　How can Chinese animation and animation better embrace the world, continue to dig into the cultural essence, explore the direction of development outward, and find Chinese elements that can resonate with global audiences?

On April 20th, the "China Animation Industry Innovation and Integration High-quality Development Seminar" hosted by the People’s Daily "Satire and Humor" was held in the New Media Building of the People’s Daily. More than 20 well-known domestic experts and scholars in the animation field focused on "China "Chinese expression and international communication of animation" express their opinions.

　　How does Chinese animation tell Chinese stories and spread Chinese culture?

Pan Zhenzhou, former vice minister of the Ministry of Culture and the first curator of the National Museum, believes that content is still the key.

He said: Compared with animation technology, we must pay more attention to content as the king.

The Chinese story should be dug out from the excellent traditional culture. This is a "rich mine" worthy of continuous exploration.

Fang Zhenghui, the former deputy director of the State Administration of Foreign Languages, believes that while activating and using traditional culture, it must also express contemporary life and give it the connotation of the times.

"At present, China's international influence is constantly increasing. The development of Chinese animation in the direction of internationalization not only meets the requirements of the national strategy, but also the internal needs of enterprises."

　　Speaking of how Chinese animation can better communicate between China and the world, Li Jianping, Dean of the Animation School of Beijing Film Academy, believes that there are not enough excellent animation works that can truly show the spirit of Chinese people.

Animation developers must not only "use the past for the present", but also "use the foreign for China", learn from foreign concepts, and explore the adaptation of certain foreign themes into Chinese stories.

　　“Chinese animation can start by clarifying the misunderstandings of foreign people about Chinese values, which not only promotes the core socialist values, but also helps to clarify misunderstandings and deepen the outside world’s understanding of China.” Li Yanyan, a researcher at the University of Science and Technology Beijing pointed out, “such as the image of the dragon It’s worth exploring how to integrate the concept of “family and country as one” into the creation of animation works."

　　In response to the current status of China’s animation industry, Pan Jian, director of the Film and Animation and Game Research Center of Zhejiang University, said, “We must not only regard animation as an art, but also as an industry. Only by developing an industrial ecology, can China’s animation and animation truly become bigger. Be stronger.” Li Yang, head of the Expert Committee of the Joint Conference on Development and Support of the Ten Ministries and Commissions of the State Council, further pointed out that today’s animation industry does not form a virtuous circle between upstream and downstream industries, resources are scattered, and profitability is low, so we must strengthen animation IP Industry is integrated and developed to create its own brand.

From the perspective of brand building, Kan Lijun, president of the China Children's Art Foundation, further pointed out that there are many manufacturing brands that have successfully achieved "going global" internationally, but there are not enough cultural brands, especially animation brands.

It is very difficult for China to cultivate an animation brand that goes global. We must take extra care of such a national animation brand.

　　It is understood that the animation industry is one of the cultural industries that China strongly supports and is an emerging cultural industry with great vigor and vitality in recent years.

The "Fourteenth Five-Year Plan Outline" puts forward development goals such as expanding the supply of high-quality cultural products, opening up overseas cultural markets, and encouraging outstanding traditional cultural products and digital cultural products such as film and television dramas and games to "go global."

During the "14th Five-Year Plan" period, how China Animation will cultivate its internal skills, expand its channels, and use high-quality masterpieces to give back to Chinese and foreign audiences, experts at the conference are full of expectations.

Zeng Xianqin

Zeng Xianqin