• The temporary employment company Proman is launching a recruitment campaign on Tinder.

  • A way to seduce new profiles and, in passing, to afford a nice spotlight.

After Tik Tok last summer, Twitch at Christmas for the preparation of the gifts, the interim company Proman is launching a recruitment campaign on Tinder. As a result, 1,000 positions to be filled in the logistics sector throughout France. "We are the first company to offer jobs on Tinder", rejoices Roland Gomez, general manager of this family business based in Manosque, in the Alpes-de-Haute-Provence, which holds the top trio high. a market held by Manpower, Adecco and Randstad.

To listen to him, the idyll can only be perfect with the dating application, one of the most downloaded in France.

"This will allow us to explore a network, to meet people who do not know us and are not used to going through the usual networks", he explains, and more particularly young people: l The audience claimed by Tinder is made up of more than 50% of the 18-25 generation, closely followed by 25-34 year-olds, recalls Proman.

"Solitary package seeking preparer"

"Pallet truck looking for a handler", "solitary parcel looking for an order picker", "a successful relationship" and other teasers: the campaign rolls out the tones and codes of Tinder to invite the user to swipe and discover the ad. The application, geocalised, also makes it possible to target employment areas particularly in demand for temporary workers, in particular the logistics zone of Saint-Martin-de-Crau, near Arles. “Despite the economic climate, it is difficult to recruit,” says Roland Gomez. We are constantly trying to find new channels. We innovate, we play our role as a corporate citizen to expand the capacity of those who are looking for work. On Tik Tok and Twitch, Proman managed to attract 4,650 new interim candidates.

If there is a “match”, the candidate then follows the classic recruitment route.

"In most cases, we want to meet the candidates to finalize the contract, train, support", continues the CEO of Proman, which has 400 agencies in France and is distinguished in this respect from 100% digital temporary agencies, these pure -players (Iziwork Gojob, Badakan…) who are disrupting practices.

Because if Roland Gomez denies doing "a notoriety campaign", this campaign on Tinder is despite everything a nice marketing coup.

"Attract digital natives"

As Alexis Jouan, author of the Xerfi Precepta study on the hyper-growth of digital temporary work by 2023, underlines, one of the challenges for temporary work companies is to "compete with pure digital players on their own." field (…) by addressing candidate profiles who generally do not push through the doors of temporary employment agencies.

"These temporary work companies are thus seeking to attract the new generations, digital natives who are also increasingly inclined to be tempted by temporary work", he says.

According to this study, 40% of young people under 25 had already worked in the interim in 2020. A figure up 10 points compared to 2016.

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  • Tinder

  • Employment

  • Interim

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