This year’s "Consumption Promotion Month" has many highlights
On April 25, the Ministry of Commerce held a special press conference to introduce the preparations for the "2021 National Consumption Promotion Month Series".
Gao Feng, a spokesperson for the Ministry of Commerce, said that in order to meet current consumer demand, seize the peak consumption season in spring and summer, further stimulate market vitality, release consumption potential, accelerate market recovery, and promote consumption stability and quality improvement, the Ministry of Commerce will work with relevant departments and local governments. In the near future, we will organize a series of activities for the 2021 National Consumption Promotion Month.
This year's consumption promotion month will include five key activities:
First, the "Consumption Promotion Month" event will be officially launched in Shanghai on May 1.
During the period, a series of consumer promotion activities with various forms and rich content will be held, such as auto shows and time-honored brand exhibitions.
Key enterprises and key platforms will release event information and various promotional measures. Shanghai’s "Five-Five Shopping Festival" will be launched at the same time, and many places such as Beijing, Guangdong, Chongqing, and Suzhou will also launch activities to promote consumption.
The second is to hold the third national "Dual Product Online Shopping Festival".
The event will be launched at the same time in Beijing and other places on April 28, lasting about half a month.
The event will launch a batch of digital, networked, and intelligent new fashion products, a batch of domestic products and famous online products, a batch of well-known products from partner countries of the "Silk Road E-commerce", as well as catering, tourism, culture, and sports. And other high-quality online services.
Currently, companies are actively participating, and the number is more than twice that of last year.
The third is to hold the "Chinese Food Collection" event.
The event will be officially launched in Yangzhou, Jiangsu Province on April 29, and will continue until the end of this year, striving to create a new hot spot for catering consumption.
This event will focus on launching 31 local special catering activities to give full play to the leading role of the business district.
At the China International Food and Catering Expo in September, on-site tasting of special dishes will also be organized.
The fourth is to hold the "Time-honored Carnival" event.
The event will be officially launched at the Beijing Road Pedestrian Street in Guangzhou on May 12th.
The whole event will be carried out successively in conjunction with major nodes such as traditional festivals and major exhibitions. It will continue until the end of this year, with online and offline joint efforts to promote the innovative development of Chinese time-honored brands and the inheritance of Chinese excellent traditional culture.
Fifth, we will successfully hold the first China International Consumer Goods Fair.
The first Consumer Fair will be positioned as a global display and trading platform for international consumer boutiques, and will be held in Haikou City, Hainan Province from May 7th to 10th.
During the exhibition, six major events such as the opening ceremony and theme forums will be held, and a series of supporting activities such as new product launches, procurement docking, industry promotion, etc. will be held to connect domestic and international dual cycles to better satisfy consumers' demand for quality consumption. demand.
"Consumption Promotion Month is a nationwide iconic activity to promote consumption. This year is the 10th year. Judging from the characteristics and highlights of the event, this year's Consumption Promotion Month will highlight the new development pattern of services and focus more on festivals. Promote business gathering, focus more on cross-department, cross-industry and cross-field integration, focus more on the application of new technologies, new business formats and new models, focus more on the benefits of activities and promotions, and focus more on standardized and convenient consumption orientation." Director of the Department of Consumption Promotion, Ministry of Commerce Zhu Xiaoliang said that the Ministry of Commerce will build a systematic, serialized, and integrated new platform for promoting consumption with the consumption promotion monthly activities as the main line, so as to provide strong support for promoting consumption transformation and upgrading and high-quality development, and better satisfying people's needs for a better life.
Wang Junling