[China has an appointment] Wuhan restarts: the fireworks on the earth most soothing the hearts of mortals

　　People's Daily Online, Wuhan, April 24 (Su Yingxiang) At 0:00 on April 8, 2020, after 76 days of fighting the "epidemic", Wuhan pressed the "restart button."

After a year, Wuhan has long been reborn from the ashes.

Offline, the aroma of hot and dry noodles in small alleys, commentary in scenic spots one after another, and the roar of machines in factories; online, online shopping and consumption quickly resumed, and everyone loves "Hubei goods"...

The "Wuhan Spirit" in the Yellow Crane Tower

　　"The towering pavilions on the river are towering, and the mountains of Chu are shrinking." The Yellow Crane Tower was one of the most sought-after scenic spots in the country last year.

During the National Day and Mid-Autumn Festival in 2020, Wuhan received 18.8246 million tourists and realized a comprehensive tourism income of 9.219 billion yuan.

　　With the improvement of the epidemic situation, tourism in the Yellow Crane Tower gradually resumed its former vitality.

In 2019, the number of tourists to the Yellow Crane Tower reached 4.46 million, a record high in tourist reception over the years.

At the beginning of 2021, the Yellow Crane Tower Park resumed ticket sales. In January, the number of visitors returned to 27% of the same period in 2019, and the number of visitors in April returned to 67% of the same period in 2019.

At present, the average daily tourist reception has reached about 11,000.

The gradual recovery of tourism in the Yellow Crane Tower also represents the further recovery of Wuhan's urban functions.

　　In addition to effective prevention and control of the epidemic, the local government's promotion and publicity activities in Hubei also brought a turning point for tourism in the Yellow Crane Tower Park.

Starting on August 8, 2020, the Hubei Provincial Government has launched the "Huiyou Hubei" activity. The Yellow Crane Tower Park received 2.16 million tourists in 146 days, an average of 14,800 per day.

　　In addition, the Yellow Crane Tower scenic spot actively launched cultural and creative products such as "Internet celebrity ice cream".

Zhang Jie, head of the marketing section of the Yellow Crane Tower Scenic Area, said: "The launch of the Internet celebrity cultural and creative ice cream is to revitalize the tourism of the Yellow Crane Tower Scenic Area, but also to build the brand culture of the Yellow Crane Tower itself, which has played a certain role in attracting tourists. effect."

　　Zhang Jie introduced that in the next step, the Yellow Crane Tower will introduce the world's top brand company promotion conferences. In addition to the ice cream that was broadcast live on CCTV, cultural and creative products will also launch Yellow Crane Tower soda and Yellow Crane Tower mung bean cake.

The mung bean cake pattern will be taken from the Yellow Crane Tower plaque, such as "Yunheng Nine Schools", etc., with a lingering cultural charm.

In addition, Hanfu explanations will be introduced to guide visitors to better understand the history of the Yellow Crane Tower in different periods.

　　The Yellow Crane Tower, as the city window of Wuhan, has always attracted people from all over the world.

When asked what is the "Wuhan Spirit", Yang Qiao, the guide of the Yellow Crane Tower Scenic Spot, said: "We used to say that the "Wuhan Spirit" is "dare to be the first and pursue excellence", but now I think Wuhan is different every day. After experiencing the epidemic, she is now a heroic city."

The Yellow Crane Tower overlooks the city of Wuhan.

Photo by Su Yingxiang, People's Daily Online

Steaming Wuhan City

　　At 9 o'clock in the evening, Chuhe Han Street was still brightly lit and pedestrians shuttled.

Shopping, listening to outdoor concerts, watching outdoor movies, tourists are enjoying the smoke and firework of Chuhe Han Street pedestrian street.

　　Cai Mingwei's hot dry noodle shop is full of diners at the moment. Strict killing procedures and continuous Wuhan promotion meetings have gradually restored the shop to its former hustle and bustle.

　　After the epidemic, there were certain difficulties in the operation of small shops. Due to the small number of people traveling, the business of small shops reached a stable level after two months of fluctuations.

"Now Monday to Thursday sales can reach 10,000 yuan a day, weekends and holidays can reach 16,000 yuan, our business has returned to the previous level." Cai Mingwei store manager Wang Lunyan said.

　　"Looking at all kinds of people coming and going, Wuhan has regained the smell of fireworks. I am very moved and very happy. This means that China is doing a good job in epidemic prevention and control," said Wang Lunyan.

　　Many customers are here for the first time, and are full of expectations for Wuhan’s specialties, such as hot dry noodles and bean curds. Wang Lunyan said: “We want to sell Wuhan’s local specialties so that people all over the world will know and expect I hope that friends from all over the world can visit Wuhan in the future."

　　It is reported that there are currently 170 Chuhe Han Street brand merchants, 23 of which are newly settled brands after the epidemic. Wuhan still uses her strong competitiveness to attract the favor of merchants.

　　The night economy in Wuhan is gradually recovering, and the commercial streets are bustling. In the third quarter of 2020, the amount of night consumption in Wuhan increased by 94.4% from the previous quarter. The scale of night consumption in Wuhan in the fourth quarter has basically returned to the level of the same period last year.

　　The person in charge of Chuhe Han Street said: "This is not only a commercial street, but also a cultural street and a tourist street." She introduced that during the Ching Ming holiday this year, the highest peak of Chuhe Han Street had a flow of 200,000 people a day. It is estimated on May 1st. During this period, this number will be refreshed, and it may break the record of 250,000 visitors, the highest peak in history.

Everyone loves "Hubei goods"

　　"My name has the word'Xia Dan', but I should not only place orders, but also sell goods." On April 12, CCTV hosted the live broadcast of "Order for Hubei" launched by CCTV. Ouyang Xiadan partnered with actor Wang Zulan to bring 11 kinds of Hubei products including hot dried noodles to netizens.

　　On the evening of the 6th, "CCTV narrator" Zhu Guangquan and "Brother Cargo" Li Jiaqi formed a "Little Zhu Peiqi" combination with the theme of "Thank you for putting together orders for Hubei", which won super popularity and won Weibo. Hot search first.

The data showed that the live broadcast sold a total of 40.14 million yuan worth of Hubei goods that night, and a total of 122 million people watched it.

　　Recently, a number of platforms have organized several special live broadcasts to support Hubei.

With the smooth holding of the Hubei Promotion Conference of the Ministry of Foreign Affairs, various live broadcast activities have been launched to help Hubei regain its strength.

　　With the restart of Wuhan, all Wal-Mart stores in Hubei have fully recovered offline.

At present, Wal-Mart's online capacity in Hubei has returned to normal levels.

　　Some large companies are also paying attention to the recovery of Hubei's economy.

Recently, Alibaba and Hubei reached a package plan to boost the sales of local agricultural products, and took the lead in implementing measures to help farmers in Hubei.

JD.com also announced that it will invest more than 6 billion yuan in the next three years to fully help Hubei's economic recovery.

　　Today, Wuhan is striding forward into a new life, with vitality surging in every corner of the city.