The pandemic continues to disrupt distribution in the world of cinema.
Several films that were to be released in theaters are released directly on streaming platforms.
This is the case with “How I Became a Superhero” which will arrive on Netflix on July 9.
Pio Marmaï, Leïla Bekhti, Benoît Poelvoorde, Swann Arlaud or even Vimala Pons.
They'll all be starring in
How I Became a Superhero,
which will be released direct on Netflix.
In the fight with dark rooms, the health crisis weighs a lot in the balance in favor of the American streaming giant.
The coronavirus pandemic has pushed distributors into the arms of platforms, cinemas being closed in France, as in many places in the world.
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A nice take for Netflix
Douglas Attal's five-star cast film features two police lieutenants investigating a substance that makes anyone a superhero.
It has a big budget and wants to be a French blockbuster.
Last September, it received positive reviews from specialist journalists, which foreshadowed a bright future at the box office.
Its release had been postponed several times due to sanitary conditions and in particular the shutdown of cinemas.
Cape or no cape?
Pio Marmaï, Leïla Bekhti and Benoît Poelvoorde go into vigilante mode.
"How I Became a Superhero", the film by Douglas Attal, July 9.
pic.twitter.com/2AMiX5lOyq
- Netflix France (@NetflixFR) April 20, 2021
These have been closed since October 30 and it is finally Netflix that wins the jackpot.
The firm announced on Twitter that the film would be available directly on its platform without going through theaters, from July 9.
Other films already on the platforms
How I Became a Superhero
isn't the first film to choose a direct-to-platform release over theaters. Latest example:
Madame Claude
by French director Sylvie Verheyde available on Netflix since the beginning of April. Those of Inès Reg and Kevin Debonne
Je
vous
, moi non plus
and Kheiron,
Brutus vs César
were released on Amazon Prime Video
.
Above all, last August, Disney + decided to offer its film
Mulan
directly on Disney + to the chagrin of theater managers who were counting on this blockbuster to revive a weakened economy.
In France, it is not impossible that the list continues to grow. Releasing on a platform will allow certain films to avoid traffic jams when theaters reopen and therefore suffer from stiff competition. Nearly 400 films are pending according to the National Federation of Film Publishers. The cinemas, they still do not know when they will be able to reopen, despite the government's hopes to start allowing access to certain places of culture in mid-May.