Chinanews.com, Beijing, April 23. On the occasion of World Book Day, Guangming.com and Kugou Tingshu launched the "Yinwei You Can Hear Books" reading activity. Through celebrities and writers recommending books, users are invited to team up to listen to books. Ways to spread the classics for readers.
Picture source: Picture courtesy of the organizer of this event
In recent years, audiobooks have played an important role in public reading behavior.
According to reports, the audio book list for this event is online, including modern literary classics such as "The Ordinary World", classic literary classics such as "A Dream of Red Mansions" and "Six Chapters of a Floating Life", as well as "Anna Karenina", "Pride and Prejudice". There are more than 40 books in total including world famous works such as "Jane Eyre", and famous works such as "Zhu Ziqing's Prose Classics" and "Lin Qingxuan's Prose".
During the event, each "lead reader" will publish their own private book list and set up a listening team. Netizens can choose a team to join according to their reading preferences, invite others to complete team tasks, and receive free listening books on the platform Coupons.
Compared with traditional offline reading activities, audiobook reading opened on the Internet platform can be described as an "unquiet" reading club.
The event also invited guests such as mainland Chinese film and television actress Lu Yi, well-known writer Yue Guan and other guests as "recommendators" to encourage the public to learn about classic books by listening to books.
According to the "China Digital Reading Report 2020", China's digital reading industry will reach 35.16 billion in 2020, with a growth rate of 21.8%; the number of digital reading users will reach 494 million, with a growth rate of 5.56%. The per capita e-book reading volume is 9.1, and everyone has a voice. Reading volume of 6.3 books.
According to the anchor Xi Yan Xueli of Kugou Tingshu, she entered the audiobook industry in 2016 and has produced 12 audiobooks in five years, with a cumulative volume of over 10 million.
Working in this industry not only changed her own reading habits, but also listened to parenting audiobooks to the babies at home.
The market demand for "audiobooks" is becoming more and more obvious, but the sustainable development in the future still requires producers to intensively cultivate high-quality content.
"In the past few years, the threshold for audiobook content production has become higher and higher. In the past, one person used to broadcast unicast, but now it needs to be dual broadcast and multicast. The later stage is also very important." said anchor Xi Yan Xueli.
It is understood that Kugou Tingshu will be launched in 2020. As of February 2021, there are more than 10,000 anchors, more than 1 million uploaded works, and more than 7.5 billion listeners.
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