Every day
Supporting business leaders in the media ... a national duty
Sami Al Riyami
reyami@emaratalyoum.comsamialreyami
April 20, 2021
Young entrepreneurs who own small and medium enterprises need great support, as they are an important segment economically and socially, and by the way, their role in the economy is vital and important, as small and medium enterprises contribute more than 60% of the state's GDP, and this reflects the importance of this sector, and the importance of these projects in Motivating and revitalizing the economic cycle, and their role in raising the GDP.
The UAE government, specifically in the past few years, has begun to focus on these projects, and this segment has become the focus of attention in future strategic plans, and this is what we noticed upon the launch of the Emirates Development Bank plan, which announced the allocation of a portfolio worth 30 billion dirhams, which will contribute to financing 13,500 A small and medium-sized company, which will lead to the creation of more than 25,000 job opportunities, and accordingly, this plan will have a significant impact on economic stimulus packages, and raise the contribution of small and medium enterprises in the local economy.
This portfolio will lead to finding a solution to one of the biggest problems that hinder the start and continuation of small and medium enterprises, which is the problem of financing, and therefore the presence of financing will be a motivation and catalyst to increase entrepreneurs, and increase creativity and development in the quality of projects that they will launch in the future, so the presence of financing must be accompanied It coincides with the existence of clear plans for marketing and media promotion, and this aspect is also missing or incomplete for most entrepreneurs who are owners of small and medium enterprises, as they lack the media expertise necessary to properly promote their projects.
It is from here specifically that the idea of the publishing sector in the Dubai Media Corporation was launched by launching the "Road to Entrepreneurship" initiative, through which the necessary media and advertising support is provided for a number of medium and small enterprises owned and managed by young entrepreneurs, in cooperation and coordination with the Mohammed bin Rashid Foundation For the development of small and medium enterprises.
Through this initiative, the experiences of these young men and women will be shed during the month of Ramadan, and the focus will be on innovation stories, narrating the challenges they face, in addition to transferring their experiences, suggestions, wishes, and challenges to the competent authorities on a daily basis.
The daily publishing is accompanied by the preparation of promotional videos for their projects, in order to speak and promote them, and the publication of special content on all paper publishing media and digital media platforms belonging to the publishing sector in the Dubai Media Corporation, in the belief of officials in this sector that the media has an important duty and role that must be They play in supporting this category of citizens who own small and medium enterprises, whose activities constitute a major supporter of the national economy.
The “Road to Entrepreneurship” is an initiative that is in line with the state’s directives to support youth entrepreneurs during the next phase. Its aim is to support these young people in the media to establish an environment conducive to them to promote their own projects in all fields. There is no doubt that the success and prominence of Emirati youth and their effective presence in the private sector is vital. It serves the country's strategic goals in motivating citizens to entrepreneurship and creativity, especially as the state provides support to achieve success in this path.
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reyami@emaratalyoum.com
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reyami@emaratalyoum.com