[Look at China along the expressway] See the world of Pu'er coffee "Fragrant" at the first stop of Yunnan Sixiao Expressway

  [Explanation] Sixiao Expressway is the expressway linking Pu'er City (formerly Simao City) in Yunnan Province and Xiaomengyang, Xishuangbanna Prefecture. This expressway is China’s first expressway through the tropical rainforest, and it is also the Kunming-Manchurian highway in China. Important paragraph.

  [Explanation] Simao District of Pu'er City is located at the starting point of the Si-Xiao Expressway. Compared with the world-famous Pu'er tea, Pu'er City is also located in the golden zone of world coffee planting. In the production area, the coffee industry in Pu'er City not only makes Pu'er coffee famous all over the world, but also enables coffee farmers to increase their income and become rich.

In 2012, Pu'er City was awarded the title of "Coffee Capital of China" by the China Fruit Circulation Association.

  [Explanation] Recently, the reporter walked into the Yunnan International Coffee Trading Center to understand how Yunnan coffee went from Pu'er to the world.

  [Explanation] Pu'er is located in the southwestern border of China. The Tropic of Cancer crosses the border. The hot zone covers an area of ​​more than 23,000 square kilometers. The unique geographical conditions make it a golden zone for coffee cultivation in the world. The coffee grown here is evenly full and shiny. Bright, superior quality, with the characteristics of "dense but not bitter, fragrant but not strong, rich in fat, and strong fruit sourness".

  [Explanation] At present, the coffee planting area in Pu'er City is about 780,000 mu, the picking area is 636,800 mu, the output is 58,000 tons, and the comprehensive output value is 2.44 billion yuan.

The Yunnan International Coffee Trading Center uses the "industry + Internet" thinking to change the original coffee primary agricultural product sales model, and establishes an innovative business method focusing on specialty coffee auctions, bulk commercial coffee order transactions, and coffee contract warehouse receipt transactions.

At present, Pu'er coffee not only covers mainstream domestic consumer cities, but also exports to more than 30 countries including the United States, Germany, France, Japan, South Korea, and Ukraine.

  [Concurrent] Shu Yang, General Manager of Yunnan International Coffee Trading Center

  Pu'er itself is the largest coffee producing area in Yunnan and China, and Pu'er has a very good location advantage, that is, facing Southeast Asia, South Asia, especially Southeast Asia, Laos, Vietnam, Myanmar, then it is also a major product in Asia. District, in fact, the coffee exchange center (Yunnan International Coffee Trading Center) is located in Pu'er, which is conducive to serving China's production areas, and on the other hand, it can better cover and extend to Southeast Asia production areas in the future.

  [Explanation] With the continuous development and improvement of the Kunming-Bangkok Road, convenient transportation has not only reduced the transportation and logistics costs of Yunnan coffee to Southeast Asia and other places, but also greatly improved the efficiency of coffee trade. Pu'er has gradually become an internationally oriented coffee industry in Yunnan. Important platforms and windows.

  [Concurrent] Shu Yang, General Manager of Yunnan International Coffee Trading Center

  Many Pu'er producing areas are located in border counties, so the products produced in these places, coffee raw materials, including future end products, should be better transported to the domestic consumer market. In fact, the convenience of highways is very important.

On the one hand, it can effectively reduce our trade costs and improve trade efficiency.

On the other hand, especially with the continuous development of the Kunming-Bangkok channel, in fact, we can better link with the Southeast Asian market, which will really help Yunnan, especially Pu'er, to become a trading hub for Asian coffee. Centers and industrial centers actually play a very important role.

  Du Xiaoxiao reports from Yunnan Pu'er

Editor in charge: [Li Ji]