Chinanews client, Beijing, April 12 (Reporter Yuan Xiuyue) The star restaurant has caused controversy again, this time it is Chen He's Xian Hezhuang.

Video screenshot

　　According to media reports, when a couple was dining at Xianhezhuang Luowei Hot Pot Hangzhou Wanda Store, the ceiling suddenly fell. The woman was hit on the head and hands by the ceiling, while the man was scalded by the bottom of the hot pot.

The injured customer claimed 80,000, and the store believed that the compensation amount was too high, which caused disputes on the Internet.

Video screenshot

　　On April 11, Xianhezhuang Weibo issued a statement of apology, stating that he had coordinated with the injured customer and made compensation as soon as possible. The two parties have now reached a settlement. We apologize for this.

At the same time, it will conduct a comprehensive investigation and rectification of stores, invite third-party security inspection companies to inspect safety issues, and carry out comprehensive inspections of hidden safety hazards in stores nationwide to eliminate potential safety hazards.

Weibo screenshot

　　Afterwards, Chen He reposted the above statement on his Weibo and said, "I once again apologize to the two customers and thoroughly investigate and rectify, and security issues will never be tolerated!"

Weibo screenshot

　　According to the official website of Xianhezhuang Luowei Hot Pot, the brand is strongly led by actor Chen He, film and television actor and director Li Chen, and host Zhu Zhen. "Meeting friends, Yixian Hezhuang gathers hot pot and lo-mei."

Screenshot of Xianhezhuang official website

　　According to Tianyan Check data, Fujian Xianhezhuang Catering Investment Management Co., Ltd. is a new-style catering company that combines film and television and culture. It was established in 2015 with a registered capital of 10 million yuan.

Among them, Fujian Xianhezhuang Brand Management Partnership (Limited Partnership) holds 99% of the shares. The major shareholder of the company is Chen He (38.55% of the shares), and Zhu Zhen holds 22% of the shares.

　　According to the public comment platform, Xianhezhuang Luwei Hot Pot has 500 branches nationwide, and media reports that the brand has exceeded 600 stores nationwide, setting a new record for franchising brands in the hot pot category.

Dianping screenshots

　　Due to the existing fan advantage and popularity, catering has always been the main direction for many celebrities to do sideline business.

Ren Quan, Huang Xiaoming, and Li Bingbing once opened hot pot restaurant "Hot No.1", Zhao Wei once invested in restaurant "Lefu Restaurant", Guo Degang has a home-style restaurant "Guo Jia Cai", Meng Fei opened "Meng Fei's Small Noodle"...

　　However, celebrity restaurants seem to have their own "traffic", but not many can continue.

Many restaurants have become "over-the-air celebrities" in a short time. Some have to close their stores because of their high prices and their dishes cannot keep customers. Others cannot keep up with their operations and management.

For example, the once-popular Hot No.1 was revealed to have closed stores one after another, and some netizens reported that the balance of the stored-value card was not refundable.

"Lefu Restaurant" closed its store within less than a year, and Guo Degang's "Guojia Cai" also closed down after 3 years of operation.

　　"Expensive and not tasty" has become the slot of many celebrity restaurants.

For example, some netizens once commented on Han Han's restaurant, "It's okay to eat whatever you want, the environment is good, and the taste is very ordinary. It is an Internet celebrity restaurant that is hyped by Han Han's name."

There are also many accidents of celebrities opening restaurants. Coliform bacteria have been detected in "Shangshangqian Hot Pot" products, and Bao Beier's hot pot restaurant has also been exposed to news that beef blood is used as duck blood.

Screenshot

　　Some people in the industry have said that taste is the main reason for attracting customers to return to a restaurant to survive.

After tasting the freshness, people will eventually return to their senses and choose a restaurant with high cost performance and good taste.

From the perspective of star effect alone, investing in the catering industry is not the best choice. "The catering industry needs a lot of time to manage, and stars obviously do not have the time advantage."

　　Indeed, many celebrities are just "named bosses" and rarely participate in actual operations.

Previously, Zhao Wei's restaurant was revealed to have 160,000 yuan unpaid.

Zhao Wei once responded that she was not aware of this matter without the management of the restaurant.

After the incident of posing as duck blood in Baobeier hot pot restaurant, he also responded that he was less involved in daily management.

Weibo screenshot

　　The model of "star attracting traffic + catering company management" has become the method adopted by many star catering brands today.

According to media reports, since the establishment of Chen He’s Xianhezhuang hot pot in 2015, due to the subsequent unsuccessful operations, it was once faced with a crisis of closing the shop.

It was not until the end of 2019 that Xianhezhuang reached a cooperation with Sichuan Zhishan Catering Group. The latter was responsible for brand operation, investment promotion and supply chain management to help Xianhezhuang turn losses into profits.

　　According to the data from Tianyan Check, Fujian Xianhezhuang Catering Investment Management Co., Ltd. and Sichuan Zhishan Brand Management Co., Ltd. jointly hold and control Chengdu Xianhezhuang Brand Management Co., Ltd., and Sichuan Zhishan's brands also have Tan Yaxue , Erge Kan, Shao Jiangnan, and Guan Xiaotong’s milk tea brand "Natural Dai" and Sun Yizhou’s "Zao Menkan".

Sky Eye Check Screenshot

　　In fact, celebrity restaurants are a "double-edged sword". The celebrity's reputation can easily attract traffic, but once negative news breaks out, it will also make the celebrity's evaluation plummet. The so-called "success and failure also flow".

If you want to make money from celebrities alone, it’s easy to think about.

After all, consumers in the catering industry "vote by their mouths". If they are not managed well, no one will care about them in the end.

Compared with ordinary people, celebrities need to strengthen supervision when opening a store, and operate with care. Don't let quick money affect word-of-mouth, and don't let "good business" become "black history".

(Finish)