China News Service, Ningbo, April 12 (Reporter Li Dian) From the ancient weir painting village empowered by Barbizon to the ancient village of Cangpo decorated with artistic rice fields, from the Moganshan B&B cluster to the east of Zhejiang, a group of rural artists emerged ……When the art of "Yangchun Baixue" entered rural China, it collided with multiple modes of integration, bringing new vitality to the countryside.

  However, there are also different voices questioning: Can art really revitalize the countryside?

Can art make the village "blood"?

Can "art + village" turn "bonsai" into "landscape"?

Visitors are attracted by woodcarving works.

Li Dianshe

Art, the "matchmaker" for rural revitalization

  On the road to rural revitalization, if you put a label on "art", the word "matchmaker" is just right.

  Walking into Gejia Village, Ninghai, Zhejiang Province, transformed by art, visitors are busy "checking in" and taking pictures in the family art gallery of villager Ye Xianrong. The village library of over 50 square meters on the second floor of villager Ge Pingao's own home has become a casual reading. , The resting place for a nap...

  Ge Wanyong, party branch secretary of Gejia Village, introduced that, driven by artists, local villagers spontaneously devote themselves to the artistic transformation of the countryside, using the village as a canvas to reawaken the sleeping village.

Villagers of Chengyang Village exhibited and sold handicrafts.

Li Dianshe

  “Art as a medium, the first step in entering the village is to let the villagers regain their confidence in building their homes.” Cong Zhiqiang, an associate professor at the School of Art of Renmin University of China, who designed and participated in the transformation of Gejia Village, said that in the process of urbanization, there are multiple Factors have caused many villages to become "hollow villages" and "left-behind villages", and they have to rely on government subsidies to operate.

"But this will not allow the village to develop in a healthy way, but instead develop a mentality of'waiting and relying'."

  The "Strategic Plan for Rural Revitalization (2018-2022)" proposes to base itself on rural civilization and dig deep into rural characteristic cultural symbols to provide a high-quality carrier for enhancing cultural self-confidence.

"Among these, the key to revitalizing the countryside with art is to allow people to regain their confidence in the local culture." Cong Zhiqiang said.

Special cuisine in Chengyang Village.

Li Dianshe

  "With the recognition of the hometown, the village has opened up a unique space to display the village culture on the basis of protecting the historical resources and natural features, attracting batches of tourists to visit and stop." Magda, a foreign teacher of the Polish Research Center of Ningbo Institute of Technology, Zhejiang University After conducting an in-depth investigation of the village, Lena commented on the changes that art has given it.

"Blood transfusion" is the first step towards "hematopoiesis"

  The revitalization of the countryside is inseparable from the prosperity of the industry.

How can villages that are transformed by art gather more resource elements to form a rich and diverse rural business format?

  "The initial form of this transformation is the development of rural tourism, but tourism is only one of many forms of business, and there are many forms of integration worthy of development." Huang Bo, associate professor of the School of Agriculture and Rural Development at Renmin University of China, believes that he has been deeply involved in the field of rural development for many years. , Taking art as an opportunity to connect projects, is expected to realize the iterative upgrade of "Agriculture +".

A scene of Chengyang Village after artistic transformation.

Li Dianshe

  For example, Chengyang Village, located in Yinzhou, Zhejiang, is now implementing smart adoption of digital agriculture based on artistic transformation.

On 15 acres of land in the village, the village cooperated with Zhejiang Yima Dangxian Trading Co., Ltd. to establish a shared farm to realize online leasing, agricultural adoption, and agricultural Internet of Things.

According to Ye Chenglong, general manager of the company, this project not only allows the village collective to invest 30% of its shares and enjoy dividends, but also creates nearly 10 jobs for the villagers.

  “Although this kind of community-supported agriculture (CSA) model has become popular in Beijing and Shanghai, it has not been widely promoted.” Huang Bo said frankly that the project’s more significance lies in the demonstration of local industries through the city. The support to the countryside promotes the upgrading of the quality of the rural industry, so that the revitalization of the countryside has the "blessing" of the prosperity of the industry, and a new path of urban-rural integration has been taken.

Explore the possibility of "bonsai" becoming "landscape"

  Looking at the combination of the countryside and art, successful cases are not uncommon. The well-known Japanese Echigo Tsubasa art festival is the "stone of another mountain".

However, for Zhejiang, which is responsible for the construction of a demonstration area of ​​common prosperity, the beneficial experience of art revitalizing the countryside needs to be extended.

  Among them, the cooperation between Shanghai and Ningbo ("Ningbo" for short) explores the innovative integration of urban and rural areas.

Positioned as an international waterfront art community, Shanghai Xinhu Pearl City Community and Ningbo Chengyang Village have reached an intention to pair up.

Pan Jiaolei, a resident representative of the Xinhu Pearl City community, believes that this pairing is a dialogue between the city and the country. In the future, the two places can establish a cooperation mechanism to learn from each other and promote the experience of artistic empowerment.

  Another experience comes from the results of the collaboration between the east and the west: Wang Village in Qinglongding, southwest of Guizhou, thousands of miles away, has practiced the road of artistic revitalization due to the butterfly changes in Gejia Village.

Dingwang Village, which has more than 130 Buyi families, has special skills such as embroidery, woodworking, and wine making. At present, these "treasures" are being transformed into tourism and cultural and creative products, generating economic value.

  From this point of view, as the artistic inspiration quietly landed, the “bonsai” of art revitalizing the countryside showed a trend of gradually connecting dots.

  "Each village has different characteristics and different foundations, so the roads chosen are not the same." Huang Bo said that the current experience promotion road is still in the exploratory stage, and the future villages will continue to be adjusted due to dynamic development.