ICONIST:

Mr. Kuhn, you have

redesignated

your fashion store as a "toilet paper flagship store".

How did you come up with that?

Johannes Kuhn:

A fashion house from Emmendingen near Freiburg had the idea before us.

We wanted to follow suit in order to make a statement: It cannot be that supermarkets are allowed to sell fashion and sporting goods and the rest of the retail trade is constantly exposed to new regulations and closings during the pandemic, some of which are really no longer comprehensible.

Why should it be less dangerous for the infection process, for example, to stand in line at the checkout in the supermarket than to buy a new sweater in the fashion store?

So we turned the tables ...