The Prisma media group is launching a new magazine combining decoration and real estate, on newsstands this Thursday.
And it's a popular TV host who's going to direct it.
A winning formula according to the results of magazines "S" by Sophie Davant and "Dr Good" by Michel Cymes.
It would almost become a fad.
After
Dr Good!
by Michel Cymes and
S
by Sophie Davant, a new magazine created by a TV star hits newsstands on Thursday.
And it is signed Stéphane Plaza.
The real estate man of the M6 chain is launching
Bienvenue chez vous
.
A title inspired by a formula that he repeats in his programs when buying or renting.
A unique formula
The magazine deals with both real estate and decoration.
A unique formula on the newspaper market.
"There is a lot of decoration press on the one hand, and very serious real estate magazines on the other," notes the magazine's editor-in-chief, Lomik Guillo.
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"What makes our originality is that we mix the two: both practical on everyday issues of housing (how to manage a water leak in a condominium, how to improve wifi at home , the right strategies for buying ...) and a more lifestyle and decor side (interior design ideas, color and furniture trends, etc.) ", he analyzes.
"It is the assurance of reaching a wide audience"
What is not unique, however, is that a host has his own magazine.
And these TV star diaries are very successful.
"It is the assurance of reaching a wide audience," admits Lomik Guillo.
But "beyond the popularity" of Stéphane Plaza, "it is the recognized expertise in supporting people who have a real estate project and who want to change their life" that matters, according to him.
The magazine of the Prisma group is on newsstands from Thursday at a price of 3.95 euros.