The box office of Qingming three days is 821 million yuan!

Refresh the Ching Ming file record of Chinese film history

　　After the strongest Spring Festival stalls passed, the strongest Ching Ming stalls ushered in.

　　According to real-time data from the Beacon Professional Edition, as of 12:00 pm on April 5th, the total box office of the Ching Ming Festival in 2021 reached 821 million yuan, breaking the box office record of the Ching Ming Festival of Chinese Film History. The total number of movie viewers was 22.2551 million, and the total number of shows was 1.234 million, with an average vote. The price is 36.9 yuan.

The top three films at the box office this time are: "My Sister" 378 million (a total of 440 million so far), "Godzilla vs. King Kong" 299 million (a total of 958 million so far), and "Journey to the West: The Demon King" 55.93 million (accumulatively 62,575 million).

Compared with the Ching Ming files of previous years, it can be seen that this year's Ching Ming files ranked first in history at the box office.

　　Excluding the 2020 when theaters were suspended in the first half of the year, the box office of Qingming stalls in 2019 was 698 million yuan. Compared with the box office of Qingming stalls in 2019, 2021 increased by 17.6% year-on-year.

In 2018, the box office of Qingming Festival was 687 million yuan, in 2017 it was 591 million yuan, and in 2016 it was 586 million yuan.

　　Which companies will benefit from the Qingming file?

　　Among the producers of the hottest film "My Sister" in the Ching Ming file are Hengdian Film and Television (603103), Chinese Film (600777) and Maoyan Entertainment (01896.HK), and the Alibaba-based Shanghai Tao Piao Piao Film and Television Culture Limited The company (Shanghai Tao Piao Piao) also participated in the production.

The film is directed by Yin Ruoxin, written by You Xiaoying, starring Zhang Zifeng, special starring Xiao Yang, starring Zhu Yuanyuan, Duan Bowen, Liang Jingkang, and special starring Jin Yaoyuan and Wang Shengdi. It will be released on April 2.

　　It is worth noting that Chinese film and Hengdian Film and Television have just "scheduled" "Hello, Li Huanying" in the Spring Festival file and participated in its production or distribution.

　　The second hottest movie "Godzilla vs. King Kong" in this year's Qingming file was actually released in mainland China on March 26.

"Godzilla vs. King Kong" is produced by American Legendary Pictures, directed by Adam Wingard, Alexander Skarsgard, Millie Bobby Brown, Rebecca Hall, Brian Tay Action science fiction film co-starring Lee Henry and Oguri Shun.

The domestic companies involved in the distribution of the film are China Film Distribution Co., Ltd. and China Film.

　　The fantasy cartoon "Journey to the West: The Reincarnation of the Demon King" released on April 2 was produced by Xinghao Pictures Co., Ltd., and Chinese movies and Maoyan Entertainment appeared in the co-producer.

　　In addition, although the box office of the drama "Eleventh Round" directed by Chen Jianbin and starring Zhou Xun, Chen Jianbin, Dou Jingtong, Chun Xia, Dapeng, Song Jia, etc., has a mediocre box office (scheduled box office of 27.21 million yuan), Chinese movies, Maoyan Entertainment, Tencent The film industry and Shanghai Tao Piao Piao participated in the production of the film.

　　AVIC Securities Research Report pointed out that as the proportion of consumers in theaters and other performance venues, Internet service venues, and entertainment venues in low-risk areas is no longer subject to uniform restrictions, with the increase in the supply of high-quality films, the industry's prosperity is expected to rebound.

In addition, the backlog of imported blockbusters affected by the epidemic is expected to be released in 2021-2022, which is good for importers and distributors of imported films and movie viewing channels.

　　The Paper Journalist Jie Shuyi