From "mother" Li Huanying to "sister" Enron, which domestic film and television characters have you been "circled fans"?
Reporter: Gao Kai
On April 2, "My Sister", which was released for 6 hours, defeated "Godzilla vs. King Kong" and became the box office champion of the day with less than half of the opponent's lineup. "Sister" has considerable power.
And unless you don’t pay attention to Chinese movies at all, you will “understand in seconds”. The phrase “my family’s'Li Huanying'” actually means “my mother”.
From Li Huanying to the "sister" Enron on the screen, such vivid and lively local film and television images have been produced in recent years, from the "Magic Boy Nezha" in the two-dimensional world to the young talented detective "Qin Feng" who travels around the world. , From the villain "Zhang Dongsheng" who can chill your back with a seemingly ordinary "Take you to climb the mountain" to the independent and sassy urban white-collar "Su Mingyu", the audience used to be almost only Hollywood blockbusters to stimulate the enthusiasm of watching movies. The drama-watching aesthetic that has been swept by the "Korean Wave" has changed drastically unknowingly, and the "circle fan power" of Chinese local film and television has been quite eye-catching.
Over the years, how many domestic film and television roles have you “fanned” in?
Why are you being "circled fans" again?
Domestic fashion drama "Tide Up": Follow the heroine to buy clothes
"Chasing drama" is an important leisure activity in the amateur life of the 34-year-old urban white-collar Fang Fang, a "completely relaxing pastime".
Looking back at his "history of chasing drama," Fang Fang said frankly, "It seems to make me feel crazy to chase after it when I grow up. My initial impression is still a Korean drama. Although the emotional drama is clichéd, it is very delicate and quite catching. They are very good at creating male gods and goddesses, and each model is very delicate. The domestic dramas at the time felt that "The Mansion Gate" and other genres were great, but the fashion dramas really felt a little earthy."
As for when I started to watch domestic fashion dramas, Fang Fang thought about the "Ode to Joy" 5 years ago. "On the one hand, the heroine can make me empathize, and on the other hand, their looks are beginning to be interesting. Up."
At the beginning of the 21st century, the "Korean Wave" was surging. For the first time, many viewers felt the huge energy contained in film and television works as a kind of popular culture. Similar to Fang Fang, in recent years, most viewers have clearly felt the influence of domestic fashion dramas. Soaring strength.
When the female theme drama "Thirty Only" hits the air, not only the life thinking and choices of the heroines affect hot topics, but the clothing and dress of the protagonists are also frequently searched.
"The fate of the three heroines in "Thirty Only" last year is very close to the current urban life. There is also "All Very Good". Su Mingyu has a very shabby design, and I especially like the style. I bought several pieces following her style. Clothes." Fang Fang said with a smile that he is not a lover to "follow the trend".
The domestic suspense drama "Wind is Very Big": "Into the Pit in a Second"
"Personally, I prefer the two genres of Japanese original style and society. Basically, the related Japanese dramas and movies are almost the same." The 43-year-old Lin Dai bluntly said that he had "really no expectations" for local suspense reasoning dramas.
"Last year, "The Hidden Corner" was really too big because of the'wind'. Almost everyone I know was boasting and tried to watch two episodes." Lin Dai said with a smile, "I said it was two episodes, but it was actually. Seconds into the pit'."
"It's shocking. The narrative and aesthetics are too online. It has a completely different style from the same type in Japan. The production level is not inferior. To be honest, I think it is even more atmospheric. I am very excited to watch it. , I found "Undocumented Crimes" from a few years ago, and chased the later "The Silent Truth", none of them disappointed me."
Lin Dai and his friends are not the only ones who thoroughly "fan" the domestic suspense drama because of "The Hidden Corner".
In fact, starting from 2017's "White Night Chasing the Murder", domestic suspense reasoning dramas have shown a unique audience relationship, and a series of subsequent works have maintained their narrative charm while being increasingly sophisticated. "The Corner" has a higher level of aesthetic pursuit from the lens to the soundtrack.
There is no doubt that China’s local dramas have experienced a blind and barbaric growth stage. In recent years, they have experienced a decline in capital, a return to rationality, and tightened policy supervision. The domestic dramas are fully confirming their high resistance with their production standards and ratings. Pressure level and regeneration capacity.
From "The Hidden Corner" to "Big River", from "Everything Is Good" to "Thirty Only", content is king has become the most important element that can impress the audience and the capital, and this "rule" has given birth to more Quality works.
As the most popular popular culture, when local dramas are "present" and "recording" in China today, the audience's follow-up will be a matter of course.
How do domestic dramas "go out to sea"? Need to get through the "circle fan ability"
In recent years, while high-quality Chinese TV dramas have won word of mouth and audiences in China, the popularity of "going abroad" has gradually increased.
In 2017, the overseas distribution rights of "White Night Chase" was bought by Netflix, and "White Night Chase" became the first domestic online drama to be officially broadcast on a large scale overseas.
It was reported last year that South Korean TV station JTBC will remake the domestic drama "Thirty Only", and "You Fei" and "The Golden Years" are also expected to be broadcast in South Korea.
The hit "Hidden Corner" has not only won high reputation in China, but has also been sought after by many overseas netizens. Some French netizens described it as "every episode is like a movie."
After the play was introduced to Japan, the audience commented that “every shot and every soundtrack can be exquisite and intentional”.
In fact, the going global of Chinese TV dramas is nothing new, and for Chinese cultural products to truly enter the world market effectively, the future will require further access to the path and the "fan ability" of the drama content itself.
Nezha's "Burning" and "Wandering" "Cool"
In 2019, as the magic boy Nezha yelled "My life is up to me" in the cinema, the audience here suddenly realized that it seems that it has been a long time since they have been impressed by their own animation images, but once they have the same roots and the same origin. Appears, yet possesses such power of empathy.
"Nezha: The Devil Boy Comes to the World" is very popular, and people's expectations for high-quality new national comics have reached a peak.
In the impression of 29-year-old Cheng Yufan, “Except for the ancient works of Shangmei (Shanghai Fine Arts Film Studio), the later works are a bit lackluster. Until 2015, "The Return of the Great Sage" made people’s eyes shine. After that, I think I can continue to look forward to the big-screen National Manga. It will be a long time to wait until 2019, but the image of'Nezha' is really'burning'."
Shang Xu, who just went to high school, is a science fiction fan. "The Wandering Earth" made him feel the "cool" of the Chinese outside the earth. "I went to watch the movie with my dad when it was released, and I watched it twice at home later." The last movie he watched more than three times was Interstellar.
"Burn" and "cool" are undoubtedly the progress of Chinese film from inside to outside.
Regarding the "burning" of Nezha, Yin Hong Yinhong, vice chairman of the Chinese Film Association and professor of the School of Journalism and Communication of Tsinghua University, pointed out that it came from the "innovative development" and "creative transformation" of traditional Chinese culture, and the modernization The way to connect the essence of tradition with the lives of contemporary people.
For the "cool" of "Wandering Earth", in addition to Liu Cixin's good story, Yin Hong believes that it also lies in its production level.
He pointed out that the film’s industrial production standards, including the processing of the film’s rhythm, are very close to those of Hollywood’s large-scale science fiction films.
There is no overseas blockbuster movie theater and domestic film "support"
As a fan of war films, the 45-year-old Zhao Feng said frankly that the works he had in his heart were "Saving Private Ryan" and "Dunkirk", "but the domestic war film "Yai Bai" really made me feel amazing. Maybe. It's not that perfect, but it tells our previous stories. Whether it is the language of the lens or the description of war thinking, it makes me feel shocked. This feeling is different from standing outside and watching other people's stories. Get intimacy. When you feel its excellence and sincerity, the empathy is different."
"To be honest, a year ago, I couldn't imagine a movie theater with almost no overseas movies." As a fan of "overseas blockbuster", Zhao Feng was shocked by "Yai Bai" after the epidemic. "So I watched it again later. "King Kong River" and a few movies on the Spring Festival file."
Since 2020, affected by the epidemic, most overseas films, including Hollywood blockbusters, have been absent from mainland cinemas, and domestic films have become the absolute main force supporting the mainland box office.
According to the data of the "2020 China Film Annual Survey Report" previously released, the domestic film market share in 2020 will exceed 80%, becoming the highest share of domestic films in the past 10 years.
In 2021, with the help of the Spring Festival, the box office of mainland China movies reached 12.26 billion yuan in February, setting a new monthly box office record for the Chinese film market and setting a new monthly box office record for the global single market.
It can be said that domestic films, with their vivid images such as "Li Huanying", "Qin Feng", and "Eight Hundred Heroes", finally supported the big screen under the impact of the epidemic.
Excellent film and television works are always recording the present, and local classics have an inherent characteristic, that is, whether intentionally or unintentionally, it will eventually record the lives and emotions that have slipped away unknowingly around us.
The "new forces" of domestic film and television made this kind of light and shadow record more vivid and rich. After "Li Huanying" we met "elder sister" Enron, and "who and so" after "Enran" may have been waiting on the way to meet people.