China News Service, Beijing, April 6 (Reporter Li Jinlei) The familiar "people from the crowd" is back.

  During the Ching Ming Festival holiday in 2021, the backlog of travel enthusiasm for the local Chinese New Year was released. As many as 102 million people traveled, and some scenic spots reproduced the scene of crowds.

Data map: On April 3, the weather in Beijing was fine, and citizens were visiting the Summer Palace in Beijing to enjoy the flowers.

Photo by China News Agency reporter Sheng Jiapeng

Tomb-sweeping holiday ushered in the peak of travel

  As the first long holiday after the Spring Festival in 2021, the Ching Ming Festival has ushered in the peak of travel, and people who are suffocated go out one after another to enjoy the beautiful spring.

  According to calculations by the Data Center of the Ministry of Culture and Tourism, during the Ching Ming Festival holiday in 2021, 102 million domestic tourists traveled nationwide, a year-on-year increase of 144.6% on a comparable basis, returning to 94.5% of the same period before the epidemic.

  From the perspective of tourist arrivals, it is only one step away from returning to the level of the same period of the epidemic.

Some popular scenic spots reproduce the lively scene of tourists, which shows the enthusiasm of Chinese people to travel.

  The Beijing Park Management Center reported on the 5th that during the three-day Tomb-sweeping holiday, the Summer Palace, Temple of Heaven, Beihai, Jingshan and other municipal parks and the Chinese Garden Museum received 1,642,500 tourists, a year-on-year increase of 197%.

The Badaling Great Wall Scenic Area once issued a yellow warning for tourist flow. As of 10 am on April 4th, 39,000 tickets have been reserved, and the scenic area has launched a three-level emergency response.

  Facing the turbulent crowd, some netizens lamented: This is the long-lost crowd, this is the crowd that is missed.

Tourists dance under the cherry trees in Qingdao Zhongshan Park and enjoy the beautiful spring scenery.

Photo by Wang Haibin

Outings dominate the mainstream

  During this Qingming holiday, demand for outings, outings, rural tours, and self-driving tours has accelerated.

According to a survey conducted by the China Tourism Research Institute, 57.0% of tourists participate in outings, 32.5% of tourists experience gardens and flowers, and self-driving tourists account for 60.0%.

  The Ministry of Culture and Tourism stated that the reception volume of tourist attractions and the occupancy rate of resort hotels and specialty homestays are close to the same period before the epidemic, and there has been a phenomenon of "both volume and price rising" in some areas.

  Ctrip data shows that during the Ching Ming holiday, the number of ticket bookings increased by 232% compared to 2019.

Shanghai Disney Resort, Henan Museum, Shanghai Haichang Ocean Park, Forbidden City, Luoyang Longmen Grottoes, Xi'an Bell Tower, Beijing Wildlife Park, Yellow Crane Tower, Badaling Great Wall, Guangzhou Changlong Wildlife World are the TOP10 popular scenic spots during the Ching Ming Festival.

  In terms of accommodation, the surrounding flower-seeing outings drove the hot booking of country houses and suburban resort hotels. The number of bookings of Flying Pig Country House increased by more than 16 times year-on-year, and the growth rate exceeded hotel bookings.

  As one of the largest cherry blossom viewing spots in the northern region, Beijing Yuyuantan has attracted many tourists to come to enjoy the cherry blossoms. The number of tourists received throughout the holiday ranks first in Beijing's affiliated parks.

At 2 o'clock in the afternoon on April 3, when the reporter entered Yuyuantan Park, the screen showed that the number of people in the park had exceeded 20,000, and the park was crowded with people. The bridge had become a "people bridge", and the "net celebrity product" cherry blossom ice cream was even more popular. It's hard to find.

On April 3, Yuyuantan was crowded with people.

Photo by Chinanews reporter Li Jinlei

Red tourism continues to heat up

  Various localities organized publicity and education activities on the theme of "Guarding the 2021 Qingming Festival to the Martyrs". Tourists walked into the Revolutionary Memorial Hall to pay tribute to the martyrs and received revolutionary traditions and patriotism education.

Red tourist attractions such as Jinggangshan in Jiangxi, Yan'an in Shaanxi and Xibaipo in Hebei are favored by tourists.

  Many red tourism scenic spots have launched a combination of "red theme tour" + "historical and cultural tour" + "beautiful mountain and water tour", so that visitors can not only appreciate the humanistic feelings brought by red tourism, but also learn a lot of history and humanities. You can also experience an ecological tour while learning to visit, and the degree of tourism experience has risen sharply.

  On the Fliggy platform, the red tourist crowd is getting younger and younger.

The post-95s and post-00s accounted for nearly 50%.

Post-00 red tourism bookings have the fastest growth rate, with a year-on-year increase of over 630%.

Bookings for popular red tourism destinations such as Zunyi, Yan'an, Xiangtan, Nanchang, Jiaxing, and Jinggangshan increased by more than 180% year-on-year.

Golden mask of Shang and Zhou Dynasties, unearthed at Jinsha Site.

Photo courtesy of Jinsha Site

Sanxingdui becomes a new Internet celebrity attraction

  With the announcement of a new round of major archaeological discoveries in Sanxingdui, which aroused the enthusiasm of the people to visit, Sanxingdui Museum has become a new Internet celebrity attraction.

  According to data from the Sichuan Provincial Department of Culture and Tourism on April 3, as of 15:00 on April 3, the Sanxingdui Museum received 10,700 tourists and ticket revenue was 577,200 yuan, an increase of 383% and 386 respectively from the first day of Qingming Festival in 2019. %.

  On the second day of the Ching Ming Festival, the number of tourists in Sanxingdui was nearly 20,000, setting a new record for tourist reception.

"The Sanxingdui Museum has nearly 20,000 visitors per day" also rushed into the hot search on Weibo.

Data map.

The picture shows the beaches of the Dadonghai Scenic Area in Sanya attracting many tourists.

Photo by Luo Yunfei

The hotter "May Day" Golden Week" is on the way

  The Ching Ming holiday is over, but the good news is that it is another long holiday after the 20-day shift.

The five-day holiday of "May Day" is waiting for everyone.

  Lan Xiang, dean of the Qunar Big Data Research Institute, said that from the Ching Ming holiday this year, the suppressed travel demand of tourists has been initially released.

With the warming of the weather and the increase in vaccination rates, the tourism industry will usher in a large-scale recovery in the upcoming "May Day" and summer vacation. Not only will the traditional popular tourist destinations reproduce the peak of the crowd, but also Some niche unpopular tourist destinations may also have a "big explosion". Travelers with travel plans are advised to book air tickets and hotels in advance.

  According to industry forecasts, the current boom in the tourism market is a boost to the subsequent recovery. The upcoming "May 1st" holiday is even expected to become "the hottest golden week in history."

  How did you spend the Qingming holiday?

What are your plans for the "May Day" holiday?

(Finish)