With the participation of 17 local fashion brands and designers

"Hala China" hosts "Emirati Fashion Days"

Designers and models present their work in a live broadcast on the Internet.

From the source

"Hala China" announced the launch of a nine-day exhibition of Emirati fashion from various parts of the country, as part of the virtual event "Emirati Fashion Days", which will continue until April 11, with the support of the UAE Embassy in China, the Chinese Textile Information Center, and the Chinese Fashion Association.

Hala, China, is hosting the "Emirati Fashion Days" for the first time on social media platforms, and is expected to reach about 500,000 viewers online.

It is possible to follow the many shows in a live broadcast via the official "Hala in China" account on TikTok, in conjunction with their broadcast via Quayshu, the Chinese application for short videos, which has a strong user base in major Chinese cities, which topped the lists of "Google Play" and "Apple Store" for the most downloaded applications in eight countries in 2020. The event is organized by the accredited partner of "Hala China" (UShine), the leading multi-channel network in the region to incubate social media influencers, responsible for selecting talent for live broadcasting, with the aim of promoting brands while Effectiveness.

The virtual event is a powerful breakthrough for participating brands and designers by allowing direct interaction with followers and potential buyers.

Ali Obaid Al Dhaheri, the country's ambassador to the People's Republic of China, said, “Emirati Fashion Days provide an ideal opportunity to learn about the best that the UAE has to offer in the world of traditional fashion and modern designs, as well as expertise, resources and creative capabilities.”

Adding that «the UAE is one of the largest supporters and contributors to open global trade through the Belt and Road Initiative.

I think that the Emirati Fashion Days 2021 will boost the growth of the Chinese and Emirati fashion industries, and open a wider window on the fashion world in both countries. ”

Sheikh Majid Al Mualla, Chairman of the Board of Directors of "Hala China", said: "The inaugural edition of Emirati Fashion Days represents a strong and new embodiment of our continuous efforts to support bilateral trade and cultural cooperation between the UAE and China."

The event aims to deepen the ties between UAE-based designers and the Chinese fashion sector, in addition to highlighting the talents of local fashion designers and high-end fashion houses, which reflect the distinctive heritage of the UAE by combining tradition and modernity.

The event will be streamed directly from premium locations hand-picked by the designers, such as independent studios and the in5 Dubai Media business incubator.

The event will display the unique creations and designs of more than 17 local brands and fashion designers in the UAE.

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