Chinanews client, Beijing, April 2nd (Reporter Yuan Xiuyue) When watching the live broadcast on the Internet, have you noticed such a group?
They claim to be emotional anchors, and often help others solve emotional problems or family disputes by connecting wheat or going to the scene.
From mother-in-law and daughter-in-law relationship to spouse derailment, from elderly support disputes to girls being abused by stepmothers, they can handle many unclear and indispensable housework in life.
The stories of some help-seekers are quite bizarre. For example, they are called Mom and Dad when they were born, and when their husband died 6 years ago, they met on the way to work.
Are these all true?
Is it our shallow knowledge, or the emotional anchor’s deep routine?
Video screenshot
The bizarre story in the live broadcast room of the emotional anchor
"We are in free love. We got married after getting along for more than half a year. At first, he was considerate. He fried poached eggs and washed my feet. As time went by, he changed little by little, and he spoiled me when he was happy. Heaven, but if there is one thing that doesn’t satisfy him, his eyes will show fierce light, and I’ll know it all..."
In the live broadcast room of an emotional anchor on March 24, a woman was crying to the anchor about her husband's "evil deeds."
She preached that sometimes her husband would tie her to a chair for three days without eating or drinking when her husband was unhappy, and would bring other women back to serve her.
In the end, she said that she stole away from home, hoping that the anchor would call her husband to persuade and break up with him.
The anchor was entrusted to make a call, and the person on the other end of the phone said, "Who do you think you are, don't care about my family's affairs." The anchor immediately became emotional and said that I was in charge of this matter.
But before the words were finished, an illegal pop-up window appeared in the live broadcast room, indicating that there was behavior in the live broadcast room to hype oneself or others disputes, and the live broadcast ended early.
Screenshot of live streaming platform
During the live broadcast, because the content of the lady's narration was too bad, some people in the barrage also questioned the authenticity of the story, "Why are there so many things, why have we never heard of this?" But someone quickly retorted and called something else. The anchor has solved it, there are many such things.
This is not a lie.
In the live broadcast rooms of many emotional anchors, the stories of the seekers are more ridiculous.
Young girls marry fools and are bullied by stepmothers and mother-in-law; vicious mothers marry their daughters to 46-year-old uncles regardless of their paralyzed husbands; sons pass away a year, and daughter-in-law suddenly becomes pregnant; some are even in the form of serial dramas, where the anchor helps the girls first Ask for pay, help her get rid of the marriage, and then help her find her biological mother.
Short video screenshot
The anchors use telephone connections or go to the scene to resolve disputes, which can take as little as a few hours to as long as a few days, and troublesome problems can be solved satisfactorily.
They often use the banner of "let the bad guys be severely punished" and let the audience participate deeply in the mediation. For example, they will say: "Today I have to distract you and that man. Are you family members? I agree to deduct 1." When the weak are protected, the viewers who watch the live broadcast are also satisfied.
In live broadcast rooms, emotional anchors usually refer to fans as "family members."
In order to protect the live broadcast room, when encountering scenes of fierce fighting, the anchor will remove the camera or play music; in the case of sensitive plots, the anchor will call on fans to use "positive energy".
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Is the bizarre story true or false?
In recent years, the scale of emotional anchors on live broadcast platforms has continued to expand.
Only search for the keyword "emotional anchor" in Douyin, and there are more than 100 related users, and search for "emotional anchor" in Kuaishou, and there are more than 300 related users.
Among these emotional anchors, there are more than tens of millions of fans and tens of thousands of fans.
Just click on an anchor with 2 million fans, and the number of live broadcasts can reach more than 200,000.
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In the comment area of the emotional anchor, some netizens sincerely offered help to those seeking help, and some asked the anchor to pay attention to safety.
But at the same time, some people also pointed out something wrong.
For example, why are the stories in different studios the same?
Why does the same sound appear in different live broadcast rooms?
Why are the stories of helpers getting more and more bizarre?
A reporter from China News Network found that in the field of emotional live broadcast, there are not many phenomena of finding actors to write scripts and acting, and even an industry chain has been formed, with anchors, actors and directors controlling the scene.
According to an anchor who used to be an actor in the live broadcast room, they referred to the actor who was connected with the emotional anchor as the Maishou.
During the live broadcast, the help seeker calls the anchor to tell his story, which is called "First Mai"; the anchor calls the second person of the story called Second Mai, and conflicts often occur between the two sides.
In many cases, there will be a third person. A reporter from Chinanews.com noticed that some scripts will go on to the tenth finale.
An industry insider who provides consultation on the introductory of wheat hands said that the current demand for wheat hands is very large. "Take Douyin and Kuaishou as examples. There are nearly 2,000 emotional live broadcasts every day, and the wheat hands of each live broadcast cannot be repeated. At present, the wheat hands are in high demand. According to incomplete statistics, there are nearly 40,000 people. Most of the people in the north, especially in the northeast, have their voices with humor, which makes the number of fans rise faster."
Screenshot beckoning information
According to his introduction, the master can buy a script for 25-50 yuan per copy, or he can create or modify it by himself. A script can be used in different live broadcast rooms. Generally, it can be used more than ten times. If it is a script written by yourself, you can also Use it several times.
As for the content of the script, the main content is infidelity, family education, property disputes, mother-in-law, filial piety, dog blood, misery, great love, humor, mutual misfortune, and so on.
The wheat hands are divided into single wheat, double wheat, multi-player wheat and offline. The average online mic actor is about 25 yuan per hour, and the offline actor is about 200 yuan per game.
A reporter from Chinanews.com found that there are many groups of emotional anchors communicating with Maishou on the Internet, and there are also small programs for Maishou to take orders.
The information to beckoners will generally state the time, price, and usually requires accent, experience, content, etc.
Under normal circumstances, experienced hands are more popular.
According to the above-mentioned industry insiders, after reaching a preliminary cooperation intention, the anchor will first review the script outline.
Before the live broadcast, the anchor will also contact the microphone and go through the live broadcast process to avoid accidents.
If it's a play that is antagonistic or derailed and passionate, it is necessary to discuss the scale so as not to affect the live broadcast effect or be banned.
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The "carrying trap" of emotional anchors
"You are the best person in my heart" "I really feel sorry for you because of your hard work." In the barrage and comment area of the emotional anchor, there are many similar messages.
Someone concluded that emotional anchors are among the fastest to attract fans, and basically they attract middle-aged and elderly fans.
Some netizens posted on the Internet, saying that their parents are addicted to watching emotional anchors, "Every day I hold my phone and open my eyes in the morning, hear the night sleep, turn the volume to the maximum, and listen to emotional stories all day, which will inevitably bring the mood of my family. Negative impact".
Some netizens said that some emotional anchors claim to be proficient in law or psychology, but they show off as soon as they mediate, and only rely on their own loud voice to complete the so-called guidance.
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These middle-aged and elderly people who follow live broadcasts not only "worry" for help seekers, but also pay real money for the host.
A reporter from Chinanews.com has noticed that many emotional anchors earn income through live broadcasts, and some use the way of connecting wheat PK to attract fans in the live broadcast room to another live broadcast room selling goods.
Some specialize in selling goods in the name of working for the welfare of fans.
Live screenshot
The anchors have a lot of ways to sell goods. For example, when the anchors conduct mediation, they say that there is a certain amount of time on the road, which is just used to sell goods, because "without e-commerce, there is no capital."
Some anchors and sales clerks "sing double reeds". The sales clerks said that Hetian Yubiyu's bracelets started at 300,000 yuan, and the anchors immediately cut to "a price of 3,000".
When an anchor sells the "Fruit Vegetable Clean" product, he said that the product is the same as the formula of a major brand, it is food grade, and the effect is amazing, but the product page does not have any specific formula information.
Many disputes have also arisen from this.
An emotional anchor’s shop mainly sells bedding, but many products have no specific information.
Someone commented below, saying that the quality of the Xia Liang quilt received was not good, it was a three-no product, and there was no sign, and no one paid any attention to the customer service.
Some time ago, an emotional anchor was also exposed to sell plastic jewelry in the name of charity to help children, and it was difficult for consumers to refund the goods.
A netizen from Jilin told a reporter from Chinanews.com that his mother has also been addicted to live emotional live broadcasts recently and will buy some health care products and gold jewelry from time to time. "One or two hundred yuan is said to be priced at one or two thousand yuan. I think this is the case. It's a liar, I don't know whether it is true or not, and I can't refute it, otherwise the elderly will easily get angry."
Netizen Ms. Wang mentioned that her mother was "indulged in" by the live broadcast and purchasing of emotional anchors, saying that she was "not getting angry": "This is clearly a "liar" acting in partnership. My mother listens and scolds and buys the laundry every day. The liquid won’t bubble up!” Ms. Wang said, this so-called emotional anchor program is “play by a liar and buy by a fool”.
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In response to this phenomenon, the Douyin Security Center issued an announcement in March, imposing penalties on violations of the rules for selling miserable goods, fabricating bizarre stories, and acting hype.
In the past 30 days, the Douyin platform has processed 446 related illegal live broadcast rooms, banned 33 illegal accounts, including 10 anchors with more than one million fans, such as "Brother Quan Speaks Emotion" and "Brother Bald", as well as "Gold Medal Mediation Sister Ling". Waiting for many anchors to be banned from live broadcast rights.
The announcement also revealed three "tragic selling" behaviors: one is to "sell miserable" to bring goods in the name of "mediation of emotional disputes"; the second is to fabricate bizarre plots to pay attention to the goods; the third is to use sympathy to "routines" "Bring goods.
In this regard, Zhang Zhonghui, a lawyer at Beijing Sino Law Firm, said that live delivery of goods is a commercial advertising activity and should be subject to the advertising law.
Network anchors who make false propaganda about product quality in live broadcasts, deceive and mislead consumers, shall be investigated for legal responsibility in accordance with the provisions of the Advertising Law.
Lawyer Zhang said that emotional anchors are a form of network anchors, which are more likely to be confusing.
Consumers who purchase Sanwu products due to the false propaganda of emotional anchors have harmed their legitimate rights and interests. If the products are products or services related to consumers’ lives and health, such as food and medicines, consumers can request to return the products, and the consumer rights The protection law stipulates that the anchor and the merchant shall be jointly and severally liable for compensation for losses.
If the product is not a product or service related to the life and health of consumers, such as food or medicine, and the anchor knows or should know that the merchant’s advertisement is false and still recommends or proves it, the consumer can still request a return and compensation in accordance with the provisions of the Consumer Rights Protection Law For losses, the anchor and the merchant shall bear joint and several liability.
Consumers can also complain to the market supervision and management department for the false propaganda of emotional anchors, and the market supervision and management department will impose administrative penalties in accordance with the law.
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