Wang Xiaojun, from Hefei, Anhui, has run a cake shop for many years and has a good reputation. However, on an e-commerce platform, he was complained that "there is a bug in the cake".

According to the police handling the case, under the name of "public welfare crackdown", this group organized minors and all kinds of idle personnel to create "online touch porcelain", and used malicious comments, irrigation and other pressure methods to coerce online store merchants to demand "protection fees." ", has a bad influence on the e-commerce platform.

(According to "Xinhua Daily Telegraph" on March 30)

　　In the "Internet +" era, online shopping has become people's living habits. Buyers’ comments are an important reference for consumers’ online shopping. A bad review may affect the business’s transaction volume and performance.

Some people caught the businessmen's mentality that they didn't want to have negative reviews and profited by deleting negative reviews for businesses. Over time, these people became "professional negative reviewers."

　　According to the survey, these "professional bad reviewers" exist on major e-commerce platforms and catering takeaway platforms, using the platform's scoring rules and the store owner's fear of bad reviews to implement extortion.

The business of "professional negative reviewers" is not limited to active negative reviews, and sometimes they are employed by certain businesses to maliciously attack competitors of that business.

"Professional bad reviewers" even derive a gray interest chain. Some businesses claim to help shop owners delete bad reviews for a fee, and some businesses sell software that can delete bad reviews.

Some e-commerce platforms set up a dedicated operation team to review and process the evaluation after receiving feedback on "professional bad reviewers". However, governance is difficult and it is difficult to effectively screen out all malicious negative reviews.

In front of "professional bad reviewers", some shopkeepers choose to swallow their anger and spend money to eliminate disasters; some shopkeepers choose to report to the police, but they often fail to file a case due to reasons such as not meeting the criteria for filing a case or "not enough evidence".

　　"Professional bad reviewers" are a type of professional claimants. They disrupt the normal market order and affect the normal judgment of consumers. They need urgent attention and rectification.

According to Article 15 of the Consumer Rights Protection Law, consumers have the right to supervise and evaluate products and services, but consumer evaluations should be based on the principles of truthfulness, objectivity, and honesty. If they deliberately make false evaluations, they will harm the business community. Image, which not only violates the principle of good faith, but also has a negative impact on the merchant, may constitute infringement, and the merchant has the right to pursue its infringement liability.

　　"Professional bad reviewers" are not ordinary consumers. They deliberately create false reviews to ask for money from businesses, which not only infringes on the business’s property interests, but also disrupts the social and economic order, which is obviously illegal and may even constitute a crime.

In accordance with the relevant provisions of the Criminal Law and the "Interpretation of the Supreme People's Court and the Supreme People's Procuratorate on Several Issues Concerning the Application of Law in the Handling of Criminal Cases of Extortion and Extortion", the amount of public and private property extortion is relatively large (the property value is 2,000 yuan to more than 5,000 yuan), or repeated extortion (Extortion for more than 3 times within two years), sentenced to fixed-term imprisonment of not more than three years, criminal detention or surveillance, and a fine or a fine; the amount of public and private property is huge (the property value is more than 30,000 yuan to more than 100,000 yuan) or other serious Circumstances are to be sentenced to not less than three years but not more than ten years in prison and fined; the amount of public and private property extortion is particularly large (the value of property is 300,000 yuan to 500,000 yuan or more) or other particularly serious circumstances are to be sentenced to more than ten years in prison, and Fine.

According to public reports, there have been many cases of "professional bad reviewers" in recent years, and some "professional bad reviewers" were sentenced to prison terms ranging from one to two years for extortion.

　　The occurrence of "professional bad reviewers" on e-commerce platforms should arouse the attention of relevant departments.

Relevant laws and regulations for the governance of the "Internet naval forces" should be improved. The relevant departments should strengthen supervision measures and unblock online reporting channels. For "professional bad reviewers" who are suspected of disrupting the normal business order of the company, or slandering and spreading rumors, the public security organs and market supervision Departments should step up crackdowns, deal with them accordingly, and severely punish gangs for committing crimes.

The employers behind the "professional bad reviewers" should also be punished accordingly.

The platform should also take responsibility, actively explore ways to deal with it, explore the use of filtering and blocking functions to protect the legitimate rights and interests of businesses, improve the reporting mechanism for false reviews and false orders such as negative reviews and reviews, and strive to return businesses and consumers to a clean and honest consumption platform .

　　Gao Bin